The Complete Idiot's Guide to Starting a Home-Based Business (2nd Edition)


In this age of corporate take over after corporate take over, job security isn't something that people take for granted anymore. In fact, more and more people are deciding that it's just as risky to stay with a company than to strike out on their own. With The Complete Idiot's Guide to Starting a Business at Home, Second Edition you get expert, savvy advice on how to make that leap into a home-based startup with ease. This book contains information on launching your business online and how ecommerce isn't the wave of the future--it's now things are being done right now--electing the perfect venture, getting customers and keeping them, and much more.






List Price: $ 18.95

Price: $ 1.59

Real Business of IT: How CIOs Create and Communicate Value


If you're a general manager or CFO, do you feel you're spending too much on IT or wishing you could get better returns from your IT investments? If so, it's time to examine what's behind this IT-as-cost mind-set.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mind-set stems from IT leaders' inability to communicate about the business value they create-so CIOs get stuck discussing budgets rather than their contributions to the organization.

The authors explain how IT leaders can combat this mind-set by first using information technology to generate three forms of value important to leaders throughout the organization:

-Value for money when your IT department operates efficiently and effectively

-An investment in business performance evidenced when IT helps divisions, units, and departments boost profitability

-Personal value of CIOs as leaders whose contributions to their enterprise go well beyond their area of specialization

The authors show how to communicate about these forms of value with non-IT leaders-so they understand how your firm is benefiting and see IT as the strategic powerhouse it truly is.





List Price: $ 35.00

Price: $ 21.95

Business and Legal Forms for Graphic Designers (3rd Edition)


New Third Edition! Business and Legal Forms for Graphic Designers provides 40 essential forms and checklists—all ready to copy and put to immediate use in any graphic design studio!



Each form includes step-by-step instructions and can be used as is, or easily tailored to meet a specific business situation. This latest edition features brand-new forms for employment and lease agreements, as well as revised examples of letter of interest, estimate for client, preliminary budget and schedule report, purchase order, status report, contracts with illustrator/photographer/printer, nondisclosure agreements, copyright application, and much more.



Business and Legal Forms for Graphic Designers also includes standard contractual advice, surefire business systems, and hundreds of no-nonsense tips for managing the office, getting clients, and negotiating the best deals. Plus, an accompanying CD-ROM offers electronic copies of all these forms in both Mac and PC formats.




• Provides 40 ready-to-use forms and checklists for virtually any situation

• Features a CD-ROM with electronic versions of the forms in both Mac
and PC formats





List Price: $ 35.00

Price: $ 9.74

Harvard Business Review On Managing Projects (Harvard Business Review Paperback Series)


What does it take to make a project succeed? This astute collection of articles helicopters managers above the day-to-day grind of project management to understand the big-picture reasons behind why projects fly - and why they fail. Why are some bad projects so hard to kill - and why do some good projects tank? This book will help managers make decisions that enable the right projects to succeed.





List Price: $ 22.00

Price: $ 12.30

Business And Legal Forms for Fine Artists (3rd Edition)


• 22 handy forms on CD-ROM to meet artists’ needs, with directions


• Protects artists’ rights


• Replaces ISBN 1-58115-031-8


The third edition of this eminently useful book includes new forms for commercial lease, sublease, and lease assignment, plus: contract for the sale of an artwork, contract for a commission, delivery-of-art confirmation form, contract for an exhibition loan, model release, and much more. Each form includes step-by-step instructions, advice, and unique negotiation checklists for making the best deal possible. A convenient CD-ROM lets buyers customize and print their forms from any PC or Mac. Every fine artist needs a copy of this remarkable guide!





List Price: $ 24.95

Price: $ 4.99

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers


Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

The Power of “What If” Questions
Content from authors Alexander Osterwalder and Yves Pigneur

We often have trouble conceiving innovative business models because we are held back in our thinking by status quo. The status quo stifles imagination. One way to overcome this problem is to challenge conventional assumptions with “what if” questions. With the right business model ingredients, what we think of as impossible might just be doable. “What if” questions help us break free of constraints imposed by current business models. They should provoke us and challenge our thinking. They should disturb us as intriguing, difficult-to-execute propositions.

What if...
…furniture buyers picked up components in flat pack form from a large warehouse and assembled the products themselves in their homes? What is common practice today was unthinkable until IKEA introduced the concept in the 1960’s.

…airlines didn’t buy engines for their airplanes, but paid for every hour an engine runs? That is how Rolls-Royce transformed itself from a money-losing British manufacturer into a service firm that today is the world’s second biggest provider of large jet engines.

…voice calls were free worldwide? In 2003 Skype launched a service that allowed free voice calling via the internet. After five years, Skype had acquired 400 million registered users who collectively had made 100 billion free phone calls.






List Price: $ 34.95

Price: $ 16.95

Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business (J-B Lencioni Series)


Casey McDaniel had never been so nervous in his life.

In just ten minutes, The Meeting, as it would forever be known, would begin.  Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch.

“How could my life have unraveled so quickly?” he wondered.

In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings.  And what he suggests is both simple and revolutionary.

Casey McDaniel, the founder and CEO of Yip Software, is in the midst of a problem he created, but one he doesn’t know how to solve.  And he doesn’t know where or who to turn to for advice.  His staff can’t help him; they’re as dumbfounded as he is by their tortuous meetings.

Then an unlikely advisor, Will Peterson, enters Casey’s world.  When he proposes an unconventional, even radical, approach to solving the meeting problem, Casey is just desperate enough to listen.

As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world.  Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams, and create environments of engagement and passion.






List Price: $ 24.95

Price: $ 6.99

The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship


Written with the cooperation of Harvard Business School, an instructive and inspiring book for anyone who dreams of starting a highly profitable business

In 1998, three Harvard Business School graduates—two men and one woman—turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their ten-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs—and left their mark on the world.

Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights—distilled into ten key rules—will help anyone become a successful entrepreneur.

What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.






List Price: $ 27.50

Price: $ 13.68

Change Anything: The New Science of Personal Success


A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on.

For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

Based upon the latest research in a number of psychological and medical fields, the authors of CHANGE ANYTHING will show that traditional will-power is not necessarily the answer to these strivings, that people are affected in their behaviors by far more subtle influences. CHANGE ANYTHING shows how individuals can come to understand these powerful and influential forces, and how to put these forces to work in a positive manner that brings real and meaningful results.

The authors present an array of everyday examples that will change and truly empower you to reexamine the way you go about your business and life.





List Price: $ 26.99

Price: $ 13.50

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)


In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.

Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Find out:

  • When it is right not to listen to customers.
  • When to invest in developing lower-performance products that promise lower margins.
  • When to pursue small markets at the expense of seemingly
  • larger and more lucrative ones.

Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.

What do the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. In The Innovator's Dilemma, author Clayton M. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies.

At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf. Highly recommended. --Harry C. Edwards






List Price: $ 17.99

Price: $ 5.35

Enough: True Measures of Money, Business, and Life


John Bogle puts our obsession with financial success in perspective

Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.

Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life.

  • Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives
  • Details the values we should emulate in our business and professional callings
  • Contains thought-provoking life lessons regarding our individual roles in society

Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping.
Amazon.com Exclusive: William J. Bernstein on Enough
William Bernstein, Ph.D., M.D. is the critically acclaimed author, financial theorist and historian whose books include A Splendid Exchange: How Trade Shaped the World, The Birth of Plenty, The Four Pillars of Investing, and The Intelligent Asset Allocator. Bernstein is frequently quoted in national publications, including The Wall Street Journal, Barron's, Money, and Forbes.

If you are wondering about the cause of the current market crisis, then you haven't been reading enough of Jack Bogle.

Because he certainly knows not only where, but why and how. For decades Jack has been communicating his disquiet in previous books, speeches, and public testimony. Years from now, when historians and investors dissect the economic and market meltdowns of 2008, they'll consult this slim, well-written volume.

In order to understand the intellectual and moral platform from which he surveys the economic wreckage, you need to know a little of his story. Bogle founded one of the world's great investment companies, the Vanguard Group. Most men in his situation would have levered such success into a multi-billion-dollar net worth; instead, he "mutualized" Vanguard, converting it, in effect, into a nonprofit organization whose only goal was to benefit its fund holders. From an ethical perspective, Vanguard is the only "investment company" worthy of that name. (As opposed to most financial firms, which are in fact "marketing companies" whose main purpose is to milk unwitting investors of fees and commissions.)

The answer to the conundrum of 2008 lies in the book’s title, "Enough," which is the punch line from a delightful Kurt Vonnegut/Joseph Heller story. Simply put, our nation has been suffering from decades of unchecked financial excess, for which we are now paying the piper: excess in investment company fees; excess in financial speculation masquerading as diversification and innovation; excess in the salaries of top executives; excess in salesmanship; and most importantly, excess in the role played by the financial industry in our national economy and national life.

Each of these excesses gets its own chapter, and each one is a tightly written gem. Chapters 2 and 3, which dissect out the frenzy of derivatives, structured vehicles, and layers of intermediation behind the recent collapse, alone justify the book's purchase price.

As Bogle states in the book's beginning, in the spring of 2007 the financial services sector--which, after all, produces nothing of substantive value--accounted for one-third of the earnings of the S&P 500. By the time you read this, this outsized influence will have shrunken drastically. Let Enough be your welcome to the brave new world; it will satisfy your curiosity, give you a sense of moral balance in this most materialistic of ages, and even plump up your investment portfolio.

--William J. Bernstein


Product Description

Written by John C. Bogle–the legendary founder of the Vanguard Mutual Fund–Enough. offers his unparalleled insights on money, the values we should emulate in our business and professional callings, and what we should consider as the true treasures in our lives. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, this book will help you discover what it really means to have "enough" and how close you are to really having it.





List Price: $ 14.95

Price: $ 6.11

Keep the Family Baggage Out of the Family Business: Avoiding the Seven Deadly Sins That Destroy Family Businesses


Family businesses epitomize the best of the American Dream: you work hard, you're your own boss, you leave a lasting legacy to your children -- or do you? Statistics show that only 30% of family businesses survive to the second generation, and a paltry 10% survive to the third generation. Family businesses are in trouble, and their survival is crucial to us all. Their success ensures our country's success -- and their failure can drastically affect our economic health.

In Keep the Family Baggage Out of the Family Business, family business expert Quentin Fleming has identified the Seven Deadly Sins that are invariably responsible for a family business's demise. Keep the Family Baggage Out of the Family Business presents practical and accessible advice geared toward the average family business owner or employee and is an invaluable tool for helping family businesses not only survive but thrive.






List Price: $ 20.99

Price: $ 11.77

The Business Planning Guide


The Business Planning Guide… works because it’s focused and simple.”

Forbes Magazine

 

“Key Bank has referred people to The Business Planning Guide for years. Bangs’s no-nonsense style takes the intimidation out of the business planning process.”

—Jayne Crosby-Giles, Senior Vice President and Area Sales Manager, Key Bank

 

The Business Planning Guide is a classic of American entrepreneurial literature.”

—David BenDaniel, Professor, Johnson Graduate School of Business, Cornell University

 

 

For anyone considering venturing into the unknown waters of starting or managing a business, having a voice of experience at hand can mean the difference between a safe journey and shipwreck. Too many new ventures start with neither compass nor map—highly inadvisable in such an important undertaking. New and existing businesses alike need tools for business analysis, financial forecasting, and budgeting guidelines to grow and prosper.

 

Although these terms sound technical, the practical, proven, and real-life advice offered in this all-new ninth edition of The Business Planning Guide makes the jargon come alive. If you are an entrepreneur or manager wanting to launch and grow your venture on more solid financial footing, these are the step-by-step strategies you need to compile a complete business plan and financing proposal.

 

The Business Planning Guide provides three complete sample business plans and offers expert guidance, including information on how to:

 

•  Collect relevant information from inside and outside your company.

•  Analyze current market conditions as well as your business’s strengths, weaknesses, and opportunities.

•  Determine the appropriate amount and kinds of financing you will need. 

For businesses small or large, for-profit or non-profit, author David H. “Andy” Bangs, Jr., offers his business philosophy: “The thrill comes in making a business grow, serving more customers, trying out new ways to deliver value to them, and watching your employees grow and develop.”






List Price: $ 24.95

Price: $ 13.55

Harvard Business Review on Aligning Technology with Strategy (Harvard Business Review Paperback Series)


Most companies waste billions of dollars on technology. Don't be one of them.

If you need the best practices and ideas for unleashing technology's strategic potential--but don't have time to find them--this book is for you. Here are eight inspiring and useful perspectives, all in one place. This collection of HBR articles will help you:

- Clarify corporate strategy with your IT department

- Fund only IT projects that support your strategy

- Transform IT investments into profits

- Build one technology platform for your entire organization

- Adopt new technologies only when their best

practices are established

- Use analytics to make smart decisions at all levels

of your company

- Integrate social media into your business





List Price: $ 22.00

Price: $ 14.08

The Professional Caterer's Handbook: How to Open and Operate a Financially Successful Catering Business


Do you need a comprehensive book on how to plan, start and operate a successful catering operation? This is it--an extensive, detailed manual that shows you step by step how to set up, operate and manage a financially successful catering business. No component is left out of this encyclopedic new book explaining the risky but potentially highly rewarding business of catering. Whether your catering operation is on-premise, off-premise, mobile, inside a hotel, part of a restaurant, or from your own home kitchen you will find this book very useful. You will learn the fundamentals: profitable menu planning, successful kitchen management, equipment layout and planning, and food safety and HACCP. The employee and management chapters deal with how to hire and keep a qualified professional staff, manage and train employees, and report tips properly in accordance with the latest IRS requirements. The financial chapters focus on basic cost-control systems, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning. You ll also master public relations and publicity, learn low-cost internal marketing ideas, and discover low-and no-cost ways to satisfy customers. One section of the book is devoted to home-based catering entrepreneurs. With low startup costs and overhead, a home-based catering business can be an ideal do-it-yourself part-or full-time business. Another section is for restaurateurs that wish to add catering to their restaurant operation. A successful restaurant s bottom line could be greatly enhanced by instituting catering functions in slow hours or down time. For example, many restaurants are closed on Saturday afternoons, so this would be an ideal time to create a profit by catering a wedding This book is also ideal for professionals in the catering industries, as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline.





List Price: $ 79.95

Price: $ 39.97

Study Guide to accompany Managerial Economics & Business Strategy


The best way to learn economics is through hands-on work, which is exactly what students will get when they purchase the Study Guide, written by Michael Baye. Each chapter presentation includes outlines, key concept reviews, multiple-choice and true/false questions, technical problems, and a complete set of answers to all aforementioned materials.





List Price: $ 45.00

Price: $ 45.00

Manager's Toolkit: The 13 Skills Managers Need to Succeed (Harvard Business Essentials)


Zeroing in on the specific skills that make great managers stand out from the pack, this comprehensive guide is both an essential primer for new managers and a valuable resource for seasoned executives. From hiring and retaining good people to motivating and developing team members, from understanding key financial statements to delegating work effectively, and from setting goals for others to managing your own career, this actionable guide walks readers through every aspect of managing in a complex business world. Filled with practical tools and tips, this essential toolkit helps managers to stay at the top of their game.





List Price: $ 29.95

Price: $ 14.45

Business Objects XI - CBT: Web Intelligence XI


The Original Ultimate Resource for Business Objects

Creating Documents with Business Objects XI CBT is a comprehensive learning system consisting of a thorough book and a professionally designed computer-based training application. The system is completely dedicated to teaching you to become a skilled Web Intelligence professional. Readers learn how to create effective queries and design professionally formatted reports. This learning system teaches through a hands-on approach with well thought-out examples that apply to many real-life reporting situations.

Provided in the system is our very popular book - Creating Documents with Business Objects XI, (ISBN: 0972263667), which has large graphics and easy to read fonts. This book has been used to train thousands of Business Objects professionals.

The Creating Documents with Business Objects XI computer-based training application contains hours of interactive video instruction. Each topic discusses or demonstrates important aspects of creating documents with Web Intelligence XI. The CBT interface is innovative and user-friendly, allowing students to browse chapter folders to locate topic icons. Students simply click on a topic icon to view and listen to a video. This interaction allows the CBT to be both a great trainer and a complete reference. Many people will find that this CBT is actually better than attending a class.

In addition to the book and CBT, the author allocates time on his Web Intelligence server for students to perform the exercises. Web Intelligence XI is an expensive application and most students appreciate the opportunity to use the server to practice their skills. To schedule time on the server, simply email the author a request.

The author realizes that even with the best training systems, questions may arise. Therefore he has made himself accessible through his email, which is published in the book. He is very concerned that readers are able to learn the product, and therefore more than willing to answer any emails that may be sent to him.

The text, graphics, CBT, Web Intelligence sever access, and author availability make this book a powerful learning package that gives people every opportunity to discover how to become professional, competent Web Intelligence XI document designers.






List Price: $ 99.99

Price: $ 60.00

Legal Forms for Starting & Running a Small Business


All the essential forms and step-by-step instructions a small business owner needs to start and run a business!

Like most small business owners, you probably can't afford to hire a lawyer to draft the legal documents you need in the course of your day-to-day business.

Now there's an affordable solution -- Legal Forms for Starting & Running a Small Business, which provides you with over 60 legal forms and documents and all the step-by-step instructions you need to use them.

This collection of essential legal and business documents helps you:

  • create contracts to buy, sell, rent or store goods
  • hire employees and consultants
  • protect your trade secrets
  • create noncompete agreements
  • prepare an LLC operating agreement
  • borrow and lend money
  • buy a business
  • lease commercial space
  • prepare corporate bylaws
  • record minutes of meetings
  • buy real estate
  • and much more

    The 6th edition is updated with the latest legal documents, contracts and other forms. Includes all the information and instructions you need to complete and use your forms effectively. (20080308)





  • List Price: $ 29.99

    Price: $ 15.70

    Art Office: 80+ business forms, charts, sample letters, legal documents & business plans


    Artists will find forms to help them organize their office: a twelve-month planning calendar, financial statement, sales agreement, model release, Form VA, rental-lease agreement, artist-agent agreement, slide reference sheet, competition record, target market chart, monthly project status, show planner, sample letters to various art world professionals, pricing worksheet, bill of sale, and many more.

    Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is author of the popular book Art Marketing 101.

    Sue Viders has been an art marketing consultant for over thirty-five years.






    List Price: $ 14.95

    Price: $ 8.77

    Business and Legal Forms for Photographers, 4th Edition (Business & Legal Forms for Photographers)


    Business and Legal Forms for Photographers, 4th Edition contains 34 forms for photographers, each accompanied by step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists to guide professionals to the best deal. Included are contracts for wedding, portrait, and assignment photography; publishing, collaboration, and licensing contracts; property and model releases; assignment estimate/confirmation/invoice; delivery memo; stock photography invoice; stock agency agreement; permission form; copyright registration and transfer forms; nondisclosure agreement; license of rights; license of electronic rights; trademark application; employment application and agreement; and more. Included is a CD-ROM containing electronic versions of each form. New to this edition are forms for leases, subleases, and lease assignments, plus an update to cover changes in copyright registration.





    List Price: $ 29.95

    Price: $ 14.92

    Preparing Effective Business Plans: An Entrepreneurial Approach


    This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.

    Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.

    MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.

     






    List Price: $ 56.00

    Price: $ 43.29

    The Lords of Strategy: The Secret Intellectual History of the New Corporate World


    Imagine, if you can, the world of business - without corporate strategy.

    Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.

    But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:

    - Bruce Henderson, founder of Boston Consulting Group
    - Bill Bain, creator of Bain & Company
    - Fred Gluck, longtime Managing Director of McKinsey & Company
    -Michael Porter, Harvard Business School professor

    Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.





    List Price: $ 26.95

    Price: $ 14.11

    Microsoft Office Excel 2007 In Business, Comprehensive


    The In Business system is the only series that prepares you expressly for your core business classes such as Accounting, Economics, Marketing, Finance and Business Statistics by doing the following:  exposing you to real business files that meet professional standards; providing a useful reference to be used in your business classes;  instructing how to use the software as a tool to accomplish business goals; coverage of the core Office skills that you will need in your business courses. In Business includes tools that will benefit any style of learning. Whether you need to reference specific skills for another course or understand how to utilize Microsoft Office to complete your business objectives, In Business will allow you to apply these skills directly to your own education and career aspirations. Communicating with Microsoft Office Word 2007 In Business, Core, 1/e covers the following topics: introduction to Word basics; creating a basic report; Word document enhancements; sharing objects and adding references.   Ideal for business students and professionals.





    List Price: $ 108.00

    Price: $ 54.67