Doing Business in 21st Centary India

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware--India is not simply "the new China." Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need. Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region with information that includes:

• An overview and analysis of India's most promising industries
  
• The Six C's of Sales and Marketing in India
  
• Essential tips on attracting and retaining top talent
  
• An overview of finance in the region that every investor will want to read
  
• Modern history 101--the essentials you need to know
  
• Insider perspective from top veteran professionals in the region
  
• Guidance on its often complex, laws, rules, and regulations.

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.

List Price: $ 2.48

Price: $ 2.48

The Truth About Starting a Business

“This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’”

JOE KEELEY, President & CEO, College Nannies & Tutors Development

 

“This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.”

RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety

 

Your own business: Take the leap, make it happen, and make it succeed!

 

·   The truth about choosing the right business for you and maintaining a healthy personal life

·   The truth about planning, funding, hiring, and successful launches

·   The truth about financial management, marketing, and growth

 

This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.

 

You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.

 

 

List Price: $ 18.99

Price: $ 11.15

The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.

In the 0 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world.

Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success.

The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry.

List Price: $ 30.00

Price: $ 8.31

Harvard Business Review on Effective Communication (Harvard Business Review Paperback Series)

With topics that include how to run a successful meeting, change frontline employees' behavior, and build effective management teams, this indispensable volume offers useful tips for all businesspeople. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Articles include: Listening to People by Ralph G. Nichols and Leonard A. Stevens; How to Run a Meeting by Anthony Jay; Creative Meetings Through Power Sharing by George M. Prince; Nobody Trusts the Boss Completely--Now What? by Fernando Bartolome; Skilled Incompetence by Chris Argyris; The Hidden Messages Managers Send by Michael B. McCaskey; Reaching and Changing Frontline Employees by T.J. Larkin and Sandar Larkin; and How Management Teams Can Have a Good Fight by Kathleen M. Eisenhardt, Jean L. Kahwajy, and L.J. Bourgeois, III.

List Price: $ 22.00

Price: $ 11.16

Make Adult Videos for Fun and Profit!: The Secrets anybody can use to make money in the Adult Video Business

Have your ever seen amateur videos and wondered how people get paid for that? This book will show you how to make money while having fun making Adult videos. Find out how to get models, what to pay them, how to make your videos. Find out how and where to sell and market your videos. This book can set anybody on the path to making money while making adult videos and it can be used by single men, single women, couples, straight or gay!

List Price: $ 12.99

Price: $ 12.99

Harvard Business Review on Crisis Management

This collection of eight essays highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Managing the Crisis You Tried to Prevent by Norman R. Augustine; When an Executive Defects by Anurag Sharma and Idalene F. Kesner; A Strategic Approach to Managing Product Recalls by N. Craig Smith, Robert J. Thomas, and John A. Quelch; Right Away and All at Once: How We Saved Continental by Greg Brenneman; Media Policy - What Media Policy? by Sandi Sonnenfeld; After the Layoffs, What Next? by Suzy Wetlaufer; Leadershp When There Is No One to Ask: An Interview with ENI's Franco Bernabe by Linda Hill and Suzy Wetlaufer; and Lincoln Electric's Harsh Lessons from International Expansion by Donald F. Hastings.

List Price: $ 22.00

Price: $ 11.96

Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition

In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.

War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.

Business War Games will show you in steps and practical detail:
* How to decide if war gaming is right for you
* Which decisions call for war gaming
* How to prepare, organize, and run a realistic and inexpensive war game
* How to predict competitor moves with accuracy and little information
* Why you do not need computers, consultants, software, or a PhD in math to do it well

This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.

List Price: $ 19.99

Price: $ 8.84

Business Ethics: Decision-Making for Personal Integrity & Social Responsibility

Hartman/DesJardins is designed to prepare the student to apply an ethical decision-making model, not only in this ethics course but throughout her or his business discipline. This model teaches students ethical skills, vocabulary, and tools to apply in everyday business decisions and throughout their business courses. The authors speak in a sophisticated yet accessible manner while teaching the fundamentals of business ethics. Hartman’s professional background in law and her teaching experience in the business curriculum, combined with DesJardins’ background in philosophy, results in a broad language, ideal for this approach and market. The authors’ goal is to engage the student by focusing on cases and business scenarios that students already find interesting. Students are then asked to look at the issues from an ethical perspective. Additionally, its focus on AACSB requirements makes it a comprehensive business ethics text for business school courses. The goal for the second edition remains the same as for the first: to provide “a comprehensive yet accessible introduction to the ethical issues arising in business.” Hartman and DesJardins have retained the focus on decision-making as well as the emphasis on both personal and policy-level perspectives on ethics. This edition continues to provide pedagogical support throughout the text. The most noticeable changes involve a thorough updating of distinct items such as Reality Checks, Decision Points, and readings to reflect new cases, examples and data.

List Price: $ 62.00

Price: $ 62.00

Business Statistics Demystified

Say goodbye to dry presentations, grueling formulas, and abstract theories that would put Einstein to sleep -- now there's an easier way to master the disciplines you really need to know.

McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner, and is perfect for users without formal training or unlimited time. They're also the most time-efficient, interestingly written "brush-ups" you can find.

Organized as self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and even final exams. You'll be able to learn more in less time, evaluate your areas of strength and weakness and reinforce your knowledge and confidence.

This self-teaching guide brings business statistics down to an understandable level, using practical examples. Coverage includes: probability, analysis of variance, designed experiments, preparing statistical reports, basic statistical procedures, and much more.

List Price: $ 19.95

Price: $ 10.00

International Business

Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

List Price: $ 61.98

Price: $ 61.98

So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.”

–JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX

 

“When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place.”

–KORY BAILEY, Owner, Creative Counterpart

 

Build the Successful Company You’ve Always Wanted to Own!

• Avoid the 8 disastrous operational mistakes that kill new businesses
• Walk step-by-step through the entire process of building a winning business
• Master 55 amazingly simple rules of business success
• For every entrepreneur and potential entrepreneur...no previous business experience necessary!
• Launch the winning business you’ve always wanted…or make more money in the business you’ve already started!

More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.

 

Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.

 

Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now.

 

What really makes a successful entrepreneur?

What they do, how they act...and how to find your best path to business success

 

Get the 3 “Ws” right from the start

What will you sell, who will buy it–and why will they buy it?

 

55 simple, indispensable rules for success

What you must know about customers, competitors, and your employees

 

The art and science of managing people, operations, and growth

Create processes, set priorities, maximize quality, measure people–and improve every day

List Price: $ 21.99

Price: $ 11.97

Accounting (Barron's Business Review Series)

Barron's Business Review Books are typically used as college textbook supplements or as main texts in adult education and business brush-up courses. They also make excellent teach-yourself texts for readers who want to expand their business knowledge outside classroom settings. This expanded and updated title explains accounting as the main tool for organizing, maintaining, recording, and analyzing the financial activities of every business. Topics explained include the accounting equation, the different financial statements and their differing functions, the process of recording business transactions, special journals and controls, assets and liabilities, inventories, payroll and government regulations, different forms of business organization, and much more. The text is filled with examples and with review questions and answers. New in this edition is inclusion of the latest available payroll withholding tax tables for Federal, New York State, New York City, and Yonkers municipalities. All payroll topics, including social security taxes, utilize the actual current rates and requirements for each topic presented.

List Price: $ 18.99

Price: $ 5.75

Creating a Winning E-Business

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

List Price: $ 87.95

Price: $ 30.00

Four Seasons: The Story of a Business Philosophy

The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brand

How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel chain? And how has Four Seasons grown dramatically, over nearly a half century, without losing its focus on exceptional quality and unparalleled service?

Isadore Sharp answers these questions in his engaging memoir, which doubles as a powerful guide for leaders in any field. He recalls the surprising history of his company, starting with its roots in his father's small construction business, which Sharp joined after getting a degree in architecture. Shifting into hotels wasn't easy, and he learned by trial and error.

His breakthrough was a vision for a new kind of hotel, featuring superior design, top-quality amenities, and, above all, a deep commitment to service. Sharp realized that customers would gladly pay extra for a "home away from home" experience. But that would be possible only if everyone-from managers and supervisors to bellmen, servers, and housekeepers-was fully engaged. The front-line staff, who have the most contact with guests, can make or break a five-star reputation.

Readers will be fascinated to learn how Four Seasons does it, year after year, in more than thirty countries around the world.

List Price: $ 29.95

Price: $ 4.79

Running Training Like a Business: Delivering Unmistakable Value

A chief executive and a business strategist, both of a training corporation which is touted in this volume's pages, advocate a training philosophy which, they argue, more accurately identifies training costs and focuses on tangible business results. An appendix includes a questionnaire and a process map.

List Price: $ 34.95

Price: $ 8.62

Better Business, Student Value Edition (2nd Edition)

Better Business offers the classic business content students need, but in a better way. By presenting the material in a stimulating way, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience.
Looking at the Business Environment; E-Commerce; Starting and Structuring a Business; Constructing a Successful Business Plan; Managing a Business and Employees; Business Communications; Principles of Marketing; Finding Employment; Principles of Finance ; Personal Finance
For anyone looking for a solid foundation in business concepts through a conversational dialogue combined with an interactive learning experience.

List Price: $ 82.33

Price: $ 76.57

Start & Run a Graphic Design Business

This book shows artists and designers how they can start their own successful freelance graphic design business. It costs little to start a graphic design business which makes it an attractive opportunity for anyone with an artistic eye. All it requires is a computer, an Internet connection and design skills. And it's the kind of business that can easily be run from the home!The graphic design business has changed significantly over the past few years. Photo- and art-sharing websites, social networking sites, and low barriers to setting up websites have all driven a demand for fresh new graphics, and provided numerous opportunities for graphic artists to reach new markets and customers. This book will show you how to capitalize on these opportunities, market your business, find clients, and stay organized. Like all books in the Start & Run series, this book is written in an easy, step-by-step format. The included CD-ROM has forms and worksheets that will help you get your business running.

List Price: $ 20.95

Price: $ 12.14

Fix 'em Up, Rent 'em Out: How to Start Your Own House Fix-up & Rental Business in Your Spare Time; or, Investing in Real Estate and Creating Wealth with Fixer-Upper Houses

This book how to get started repairing houses and renting them out in your spare time. It covers various aspects such as house selection, what to repair, handling tentants, managing the books, and taxes. The book describes the two safest ways to make money in real estate, and one chapter is devoted the the "Zen of Repairing Propertied." The author uses examples from his own experinces, humor and motivational examples to encourage the reader down a path that will be both financially rewarding and deeply satisfying.

List Price: $ 14.00

Price: $ 11.95

Leading Change

In "Leading Change", John Kotter examines the efforts of more than 100 companies to remake themselves into better competitors. He identifies the most common mistakes leaders and managers make in attempting to create change and offers an eight-step process to overcome the obstacles and carry out the firm's agenda: establishing a greater sense of urgency, creating the guiding coalition, developing a vision and strategy, communicating the change vision, empowering others to act, creating short-term wins, consolidating gains and producing even more change, and institutionalizing new approaches in the future. This highly personal book reveals what John Kotter has seen, heard, experienced, and concluded in 25 years of working with companies to create lasting transformation.

List Price: $ 27.95

Price: $ 10.85

The Age of Big Business: A Chronicle of the Captains of Industry

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

List Price: $ 25.75

Price: $ 15.65

ADKAR: a Model for Change in Business, Government and our Community : How to Implement Successful Change in our Personal Lives and Professional Careers

Why do some changes fail while others succeed?

How can you make sense of the many tools and approaches for managing change?

How can you lead change successfully, both in your personal life and professional career?

After more than 14 years of research with corporate change, the ADKAR model has emerged as a holistic approach that brings together the collection of change management work into a simple, results oriented model. This model ties together all aspects of change management including readiness assessments, sponsorship, communications, coaching, training and resistance management. All of these activities are placed into a framework that is oriented on the required phases for realizing change with individuals and the organization.

The ADKAR perspective can help you develop a "new lens" through which to observe and influence change. You may be working for change in your public school system or in a small city council. You may be sponsoring change in your department at work. You may be observing large changes that are being attempted at the highest levels of government or you may be leading an enterprise-wide change initiative. The perspective enabled by the ADKAR model allows you to view change in a new way. You can begin to see the barrier points and understand the levers that can move your changes forward. ADKAR allows you to understand why some changes succeed while others fail. Most importantly, ADKAR can help your changes be a success. Based on research with more than 1100 companies from 59 countries, ADKAR is a simple and holistic way to manage change.

List Price: $ 18.95

Price: $ 18.95

The 200 Best Home Businesses: Easy To Start, Fun To Run, Highly Profitable

Tired of your humdrum workday routine? Looking for a new an exciting career path that allows you to be your own boss and make your own rules? The 200 Best Home Businesses is the book for you.

This completed revised and update 2nd edition profiles 200 of the best and most profitable businesses that you can run from your home Inside, you'll find jobs for your every interest, from Computer Programmer to Personal Chef. Each business profile provides you with all of the information you need to choose the business that's right for you:

The pros and cons of each business

Estimated start up costs

Skills needed

Advertising tips

Expert advice from home business entrepreneurs

No matter what your interest or level of experience, you can take charge of your life, tap into your unique background and talents, and build a solid career for the future. The 200 Best Home Businesss, 2nd Edition shows you how!

List Price: $ 12.95

Price: $ 6.32

J.K. Lasser's Small Business Taxes 2011: Your Complete Guide to a Better Bottom Line

The tax facts and strategies that every small business owner needs to know

Written in a straightforward and accessible style, this reliable resource offers a complete overview of small business tax planning and provides you with the information needed to make tax-smart decisions throughout the year.

Focusing on best business practices and strategies that help you use deductions and tax credits effectively, shield business income, and maximize other aspects of small business taxes, this practical guide will show you how your actions in business today can affect your bottom line from a tax perspective tomorrow.

• Includes detailed coverage of the newest tax laws and IRS rules
• Reveals strategies that can help you run a tax-smart business all year long
• Contains comprehensive information on each deductible expense, including dollar limits and record-keeping requirements
• Offers clear instructions on where to report income and claim deductions on your tax forms
• Online supplement to update developments
• Other titles by Weltman: J.K. Lasser's 1001 Deductions & Tax Breaks 2011 and J.K. Lasser's New Tax Laws Simplified 2011

While many small business owners seek to improve their bottom line, few realize all the ways that both current and new tax laws can help them do so. With J.K. Lasser's Small Business Taxes 2011, you'll quickly discover how.

List Price: $ 19.95

Price: $ 11.29

The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials)

Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker—an invaluable compilation of essential materials from the works of a management legend.

Containing twenty-six core selections, The Essential Drucker covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them.

Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the "management of an enterprise (and) the self-management of the individual, whether executive or professional, within an enterprise and altogether in our society of managed organizations." This distinguished 30-year Claremont University professor has continuously identified critical principles in management, economics, politics, and the world in general. And he has redirected our thinking about them through more than two dozen books, including an autobiography and a couple of works of fiction. Now, with The Essential Drucker, he has overseen the compilation of his most important fundamentals into one indispensable book.

Reaching back as far as 1954 with his treatise "Management by Objectives and Self-Control" ("Each manager, from the 'big boss' down to the production foreman or the chief clerk, needs clearly spelled-out objectives" that clarify expected contributions "to the attainment of company goals in all areas of the business"), Drucker's now-established ideas take on a surprising new relevancy when remixed equally pioneering ideas from the 1960s, '70s, '80s, and '90s. Between the thoughtful "Management as Social and Liberal Art" through the provocative "From Analysis to Perception--The New Worldview" (both originally published in 1988's The New Realities), this book revisits some of modern management's most inspired writing and presents it in a way that should appeal to both newcomers and those needing a refresher course on Drucker's basic beliefs. --Howard Rothman

List Price: $ 17.99

Price: $ 5.44

Think Big: Make It Happen in Business and Life

Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.

Bill Zanker started The Learning Annex with ,000 and grew it into a million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over 0 million a year in sales—and still growing.

Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG! Learn:

• Momentum: the Big Mo. How to get it and how to get it back.
• Revenge: how and when to get it (and why it's so sweet).
• "I love you, now sign this!" Why contracts in business and personal life are so important.
• Real-life stories from people who've applied the think BIG formula in their own lives.

Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.

Bill Zanker started The Learning Annex with ,000 and grew it into a million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over 0 million a year in sales--and still growing.

Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively--regardless of what your critics or opponents might say--can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:

• Momentum: the Big Mo. How to get it and how to get it back.
• Revenge: how and when to get it (and why it's so sweet).
• "I love you, now sign this!" Why contracts in business and personal life are so important.
• Real-life stories from people who've applied the think BIG formula in their own lives.

These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald's strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it's like to feel the whole world's against you--and both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned.

Questions for Donald Trump

Amazon.com: Was there ever a time when you didn’t think big enough?

Trump: I don't think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.

Amazon.com: What was your first impression of your co-author Bill Zanker when you started doing business with the Learning Annex?

Trump: Bill Zanker had tremendous enthusiasm and focus, and he still does. I knew he'd succeed in a big way, and the success of The Learning Annex proves that I was right.

Amazon.com: What has becoming a television star on The Apprentice meant for your business?

Trump: My brand became more famous as I became more famous, and more opportunities presented themselves. I was already very well established, so I was well prepared, but things escalated and in a good way.

Amazon.com: There are stories everywhere that the real estate market is in trouble. How should an investor or an entrepreneur respond to the current market?

Trump: This is actually a very good time for entrepreneurs or investors. I would say to be positive and look for the opportunities, because the opportunities are there.

Amazon.com: You're critical of the "give me" attitude that you see in many young people today. What do you look for in a young person you are bringing into your business?

Trump: They have to be eager to learn and willing to work hard. I work hard and I expect the people around me to have a strong work ethic. I need people who can be part of a team and yet be able to think independently. That's one of the qualities I look for on The Apprentice--they have to be capable of both dimensions.

Amazon.com: Did you really make Lee Iacocca cry? [See Think Big and Kick Ass for more details.]

Trump: No, he made himself cry.

List Price: $ 14.99

Price: $ 3.50