Business and Its Environment (6th Edition)

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.
Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility
  Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

List Price: $ 206.67

Price: $ 99.99

International Business-w/CD

Now there’s an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and processes.

Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives.

List Price: $ 11.88

Price: $ 11.88

The Definitive Handbook of Business Continuity Management

With a pedigree going back over ten years, The Definitive Handbook of Business Continuity Management can rightly claim to be a classic guide to business risk management and contingency planning, with a style that makes it accessible to all business managers. Some of the original underlying principles remain the same – but much has changed. This is reflected in this radically updated third edition, with exciting and helpful new content from new and innovative contributors and new case studies bringing the book right up to the minute.

This book combines over 500 years of experience from leading Business Continuity experts of many countries. It is presented in an easy-to-follow format, explaining in detail the core BC activities incorporated in BS 25999, Business Continuity Guidelines, BS 25777 IT Disaster Recovery and other standards and in the body of knowledge common to the key business continuity institutes.

Contributors from America, Asia Pacific, Europe, China, India and the Middle East provide a truly global perspective, bringing their own insights and approaches to the subject, sharing best practice from the four corners of the world.

We explore and summarize the latest legislation, guidelines and standards impacting BC planning and management and explain their impact.

The structured format, with many revealing case studies, examples and checklists, provides a clear roadmap, simplifying and de-mystifying business continuity processes for those new to its disciplines and providing a benchmark of current best practice for those more experienced practitioners.

This book makes a massive contribution to the knowledge base of BC and risk management. It is essential reading for all business continuity, risk managers and auditors: none should be without it.

List Price: $ 57.95

Price: $ 30.00

Managing Business Ethics

While most business ethics texts focus exclusively on individual decision making (what should an individual do) this resource presents the whole business ethics story. Highly realistic, readable, and down-to-earth, it moves from the individual to the managerial to the organizational level, focusing on business ethics in an organisational context to promote an understanding of complex influences on behavior. The new Fifth Edition is the perfect text for students entering the workplace, those seeking to become professionals in training, communications, compliance, in addition to chief ethics officers, corporate counsel, heads of human resources, and senior executives.

List Price: $ 54.97

Price: $ 54.97

Seizing the White Space: Business Model Innovation for Growth and Renewal

This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language - and a framework with which to understand an existing enterprise and the white space it hopes to conquer. This book - from Clay Christensen's firm Innosight - is devoted to making game-changing business model innovation a possibility. Leaving the rhetoric to others, it provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their business and achieve fantastic growth. Mark Johnson is cofounder and Chairman of Innosight, an innovation-based consulting and executive-training firm focused on helping companies and institutions innovate for new growth and transformation.

List Price: $ 29.95

Price: $ 17.45

Creating a Business Plan (Pocket Mentor)

Every business needs a business plan a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched.

List Price: $ 9.95

Price: $ 5.28

Harvard Business Review on Increasing Customer Loyalty

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.


This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

List Price: $ 22.00

Price: $ 14.08

Starting & Running Your Own Small Farm Business

Locally grown produce and specialty farm products are finding eager new customers every season. Farmers' markets sprout up every spring, luring tourists and locals with pasture-raised meats, organic vegetables and fruit, artisanal cheeses, and a seemingly endless assortment of baked goods, handmade condiments, and craft items. Restaurants and grocery stores feature products from regional farms with pride. And direct-to-consumer marketing and selling is a reality for every farmer with an Internet connection.

To help farmers position themselves well for the opportunities afforded by today's market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and firsthand experience in Starting & Running Your Own Small Farm Business. Here is everything readers need to know about launching a small agricultural enterprise, from initial start-up to consumer marketing. Begin by fine-tuning that bright idea into a viable business plan, and then learn how to go out and sell it. Secure financing, work out the legalities, follow the proper USDA guidelines, and a farming business is born. Aubrey explains every step of the process and even includes samples of the required forms.

Every small farmer must also become a skilled salesperson and marketing professional. Aubrey runs through all the selling options — from rural farmstands to Web sites to food service wholesalers — and explains the pros and cons of each. She also explains how to create and stick with an advertising budget, how to develop pricing strategies, and the importance of personal asset protection.

Aubrey brings her business advice to life with profiles of farmers successfully crafting and selling everything from small batches of wine to exotic animals such as elk and alpacas. Their stories are minicourses in successful farming, sure to inspire every reader.

List Price: $ 19.95

Price: $ 11.19

Harvard Business Essentials: Performance Management: Measure and Improve the Effectiveness of Your Employees

Today’s competitive workplace demands that managers evaluate employee performance, and provide coaching. Performance Management will help managers prepare for a formal performance meeting with a direct report, and create a development plan to increase employee productivity.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

List Price: $ 19.95

Price: $ 9.74

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job

Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

Amazon Exclusive: Business Tips from Authors David Lindhal and Jonathan Rozek

Think back to some great advice you received about something in your life. Let's just say for a moment that you had multiple job offers and “Bob” was urging you to go accept his. Now let's think how Bob might deliver that advice. If he were a typical internet marketer, this is how Bob would sound:

“I’ve got a closely-guarded secret that other big employers don’t want you to know about!!!!!”

“Oh, what’s that?”

“Well you just gotta accept our Chicago offer!!!!!! Why, the moment you say ‘Yes’ to our offer, you’re life’s gonna change! Trust me! I mean, it’s an absolute dream job! We’ll pay you so much money that you’ll tell us to stop. Plus, about the work—there won’t be any. Just show up and we’ll pay you….But you gotta decide right now because this offer won’t last long!!!!”

If Bob talked like that to you, we’re pretty sure that you’d slowly back away from old Bob and find an excuse to leave.

Why is it, then that so many internet marketers talk like Bob? They breathlessly talk about how they’re finally going to reveal the true secret to making mountains of cash from the Internet…how it’s “push-button easy” to set up sites in minutes that will crush your competitors and make you a bloody fortune with no work, no money, and no risk.

If you’re the kind of person who gets all excited by the Internet Bobs, and you’re looking for a true Silver Bullet to be revealed at last—don’t bother buying this book. Take your money and buy a fantasy movie through Amazon’s DVD department. They have lots of ‘em.

Our book, Six Figure Second Income, is much more like the solid advice you would get from a trusted friend. We’ll tell you the truth as we know it, and that means the good, the bad, and the downright ugly. We’ll tell you that success takes a certain amount of work, but that there are some handy shortcuts you can take to minimize that work and expense. We’ll tell you:

• How to follow a simple, straightforward path to finding your first product to sell online

• How to get a perfectly good website for just a few bucks or even for free—with no gimmicks, no spammy stuff, and no ads on your site •

• Exactly where to look for people who will buy your product

• How to create a relationship with your customers so they pay you again and again

This book is about clearing away the barriers that may have prevented you from making money online. It’s also about showing you the tested and proven tools you can use to start that income stream while you still have a day job.

No gimmicks and no fakery to seduce you. Just straight talk about what works. If that sounds like a breath of fresh air, then we invite you to get 232 pages of it in our book.

List Price: $ 24.95

Price: $ 14.08

Communicating in Business: A Short Course for Business English Students, 2nd Edition (Cambridge Professional English)

Communicating in Business is a short American English course for intermediate level students in or preparing for work who need to improve their communicative ability when socializing, telephoning, presenting, taking part in meetings and negotiating. Students analyze the requirements of the relevant communicative situation and are then given controlled and free stage practice to develop confidence, fluency, range and effectiveness. The second edition includes a Quick Communication Check in each unit and the material has been thoroughly updated with a greater focus on email communication.

List Price: $ 29.00

Price: $ 25.59

Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

List Price: $ 15.99

Price: $ 10.76

Seeing What's Next: Using Theories of Innovation to Predict Industry Change

When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so. Most books on innovation - including Christensen's previous two books - approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an "outside-in" perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

List Price: $ 32.95

Price: $ 12.67

Dorm-Based Business: Direct Marketing for Generation Y

A Direct Marketing, or home-based, business can be done virtually anywhere because of the technologically advanced world in which we live. It cuts out the middlemen of traditional distribution methods, saving time, money, and energy for the customer, the distributor, and the company. More importantly it can be done by anyone at any age. Yet most of the business owners currently involved are Generation X-ers and Baby Boomers. This is Generation Y's opportunity to take over the industry, after all aren't we the best networkers and information seekers because we grew up with technology? But if we wait until we are as old as our parents and grandparents to start, we will make the same mistakes as previous generations and miss the boat of the Direct Marketing revolution. The future rests in our hands, and this book will help you take control of your financial future at an earlier age, so don't put it down! Find out: *Why this industry is the best thing since sliced bread *How you can get started as a Gen Y-er *How to choose the right company *What to say to each of the other generations vs. your own *How to handle rejection *How to set goals that will get you to where you want to be

List Price: $ 14.00

Price: $ 12.72

Craft Inc. Business Planner

This action-oriented take-along planner is packed with advice and worksheets that guide creative entrepreneurs in their hot pursuit of profit. From big picture goals (writing a mission statement, developing marketing campaigns, launching a new line) to immediate to-dos (getting a business license, pricing products, packing for trade shows), this essential guide brims with how-to tips from industry experts. Roomy pockets catch important business cards, while tear-off notepad pages offer space to jot thoughts on the go. The lay-flat portfolio packaging makes this planner both easy to tote and durable enough to withstand all that the bumpy road to success may bring.

List Price: $ 16.95

Price: $ 9.41

Business and Society: Ethics, Sustainability, and Stakeholder Management

Learn to make strong business decisions with a better understanding of business ethics, sustainability and stakeholder management from a strong managerial perspective. BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 8E demonstrates how the most successful business decision makers balance and protect the interests of various stakeholders, including investors, employees, the community, and the environment -- particularly as business recovers from a perilous financial period. The authors effectively balance strong coverage of ethics and the stakeholder model with a new focus on one of business's most recent, urgent mandates: sustainability. Coverage highlights the connection between business and the natural, social, and financial environments, illustrating how all three must be maintained in balance to sustain current and future generations. New actual business cases, real applications and today's latest business examples present you with specific business challenges that test your values and require you to focus your reasoning skills for ongoing success in today's workplace.

List Price: $ 211.95

Price: $ 180.00

The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

List Price: $ 14.95

Price: $ 3.85

Business As Unusual: The Handbook for Managing and Supervising Organizational Change

Designed for managers, this insightful handbook contains 27 specific guidelines on retaining good employees, maintaining morale in the face of change, and attaining the performance results a manager expects from his or her work group. Business as UnUsual teaches managers how to become a change agent, rebuild morale, pass out psychological paychecks, re-recruit good people, take care of "me" issues, ride "close herd" on transition and change, and avoid common pitfalls in times of change.

List Price: $ 10.95

Price: $ 3.71

Family Business Governance: Maximizing Family and Business Potential (Family Business Leadership)

 While every family business is unique, embracing systematic governance processes can help any family business achieve goals shared by virtually all: orderly decision-making, peaceful continuity, and the freedom to make decisions based on the highest and best purposes of both the business and the family.

List Price: $ 23.00

Price: $ 8.63

Goal!: Your 30-Day Game Plan for Business and Career Success

What if you could achieve any goal you wanted, and you knew you would succeed? Would you start a business? Switch careers? Lose weight? Based on the authors’ real-world experience coaching the world’s top executives, GOAL! presents a proven, step-by-step program for achieving any goal in your career or your life. The book’s unique 30-Day Goal Track will keep you motivated and disciplined to move any project forward in just 30 days. Easy-to-follow worksheets guide you from precisely conceiving your goals to taking action to achieve them. Each exercise takes only minutes a day, but following the GOAL! plan will put you on a guaranteed path to realizing even your most ambitious dreams.

List Price: $ 14.95

Price: $ 8.99

Business Writing: What Works, What Won't

A thorough, accessible, and results-oriented guidebook intended for today’s business environment, Business Writing: What Works, What Won’t offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other, Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds—and what fails—in written business communication.

This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management—a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.

List Price: $ 17.99

Price: $ 6.99

Booher's Rules of Business Grammar: 101 Fast and Easy Ways to Correct the Most Common Errors

Speak and Write Like a Polished Professional

“Dianna Booher nails it! The Memory Tips alone are worth the price of the book. This one’s a gem.”
—John Baldoni, author of Great Communication Secrets of Great Leaders and How Great Leaders Get Great Results

“Dianna Booher pulls off a deft and most impressive feat: In writing about tight, top-flight grammar, she shows those very same skills in abundance.”
—Louis R. Carlozo, features staff writer, Chicago Tribune

"This book seems to be most useful as a desk reference for individuals, but it will also be of interest to public libraries with collections that support career development."
--Library Journal

Does your client owe the principal or principle? Is your company moving forwards or forward? Do you have over ten years' experience, or more than ten years' experience?

Proper use of the written and spoken word determines whether or not you move ahead in your career. In Booher's Rules of Business Grammar, business communication guru Dianna Booher identifies the top 101 mistakes made in emails, presentations, and conversations every day. She briefly examines each one and explains what you need to know in order to avoid future mistakes. In addition, Booher includes effective “memory tricks” to reinforce comprehension and retention. In no time, you will learn how to:

• Recognize and rectify embarrassing grammatical mistakes
• Improve the clarity of what you say and write
• Solidify your understanding through the use of “memory tricks”
• Master the language-so you can focus on your business!

Whether you decide to skim it and correct a mistake a minute or read the whole book in a couple of hours, use Booher's Rules of Business Grammar to set yourself apart as an expert communicator.

List Price: $ 16.95

Price: $ 9.70

The Power of Nice: How to Conquer the Business World With Kindness

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

List Price: $ 17.95

Price: $ 2.99

The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition)

More than one million hardcovers sold
Now available for the first time in paperback!

The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

Among the library of investment books promising no-fail strategies for riches, Benjamin Graham's classic, The Intelligent Investor, offers no guarantees or gimmicks but overflows with the wisdom at the core of all good portfolio management.

The hallmark of Graham's philosophy is not profit maximization but loss minimization. In this respect, The Intelligent Investor is a book for true investors, not speculators or day traders. He provides, "in a form suitable for the laymen, guidance in adoption and execution of an investment policy" (1). This policy is inherently for the longer term and requires a commitment of effort. Where the speculator follows market trends, the investor uses discipline, research, and his analytical ability to make unpopular but sound investments in bargains relative to current asset value. Graham coaches the investor to develop a rational plan for buying stocks and bonds, and he argues that this plan must be a bulwark against emotional behavior that will always be tempting during abrupt bull and bear markets.

Since it was first published in 1949, Graham's investment guide has sold over a million copies and has been praised by such luminaries as Warren E. Buffet as "the best book on investing ever written." These accolades are well deserved. In its new form--with commentary on each chapter and extensive footnotes prepared by senior Money editor, Jason Zweig--the classic is now updated in light of changes in investment vehicles and market activities since 1972. What remains is a better book. Graham's sage advice, analytical guides, and cautionary tales are still valid for the contemporary investor, and Zweig's commentaries demonstrate the relevance of Graham's principles in light of 1990s and early twenty-first century market trends. --Patrick O'Kelley

List Price: $ 21.99

Price: $ 9.89