The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (3rd Edition)

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.

List Price: $ 29.99

Price: $ 19.79

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?

List Price: $ 29.95

Price: $ 15.50

The End of Fashion: How Marketing Changed the Clothing Business Forever

A revealing and unflinchingly honest exploration of the fashion industry, including profiles of the great designers, reviews the history of couture from the days of French designers wielding total authority to the current market-driven industry ruled by consumers. Reprint.

List Price: $ 14.95

Price: $ 4.07

How to Start a Home-Based Catering Business, 6th: *Become the top caterer in your area *Organize menus for parties, corporate events, and weddings ... caterer (Home-Based Business Series)

Those passionate about parties or cooking can now realize their dream of working from home at something they enjoy. Denise Vivaldo shares her experiences and advice on all the essentials and more, including estimating start-up costs and pricing services, finding clients, outfitting one’s kitchen, and honing food presentation skills.

List Price: $ 18.95

Price: $ 10.63

International Business: Strategy, Management, and the New Realities

KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide.

This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

 

List Price: $ 175.00

Price: $ 58.00

Business Process Change, Second Edition: A Guide for Business Managers and BPM and Six Sigma Professionals (The MK/OMG Press)

Every company wants to improve the way it does business, to produce goods and services more efficiently, and to increase profits. Nonprofit organizations are also concerned with efficiency, productivity, and with achieving the goals they set for themselves. Every manager understands that achieving these goals is part of his or her job.

In this balanced treatment of the field of business process change, Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition are coverage of business process management systems, business rules, enterprise architectures and frameworks (SCOR), and more content on Six Sigma and Lean--in addition to new coverage of performance metrics.

* Extensive revision and update to the successful BPM book, addressing the growing interest in Business Process Management Systems, and the integration of process redesign and Six Sigma concerns.

* The best first book on business process, the most up-to-date book to read to learn how all the different process elements fit together.

* Presents a methodology based on the best practices available that can be tailored for specific needs and that maintains a focus on the human aspects of process redesign.

* Offers all new detailed case studies showing how these methods are implemented.

List Price: $ 55.95

Price: $ 28.91

The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page

As clear, concise, and concrete as its subject, Patrick Riley‘s The One–Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.

Today more than ever, business decisions are made on the fly?d first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page?d magnify your business potential in the process.

List Price: $ 16.99

Price: $ 7.66

Retail Business Kit For Dummies

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:

• Launch a successful independent retail business
• Create a Web site that shines
• Connect with customers and increase sales
• Handle legal and accounting issues
• Design stores that really work
• Practice the 10 keys to retail selling
• Use management practices proven in the trenches
• Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!

Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

List Price: $ 34.99

Price: $ 18.76

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising & Licensing" covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispens able reference reveals how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and, assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising. Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

List Price: $ 45.00

Price: $ 29.65

Start Your Own Information Marketing Business

Take Your Information and Turn It into a Six-Figure Income

A six-figure income from information? Yes! It sounds easy because it is. You've got information that millions of others are looking for and now you can learn how to package, price and sell it.

The experts at Entrepreneur take you step by step, jumpstarting your thinking about your area of expertise and showing you how to convert it into a high-demand information product. Following the example set by today's most successful information marketers, you learn the ins and outs of running your own information marketing business using proven strategies and effective marketing techniques. Whether looking for a side business or a full-time venture-information marketing is a flexible, lucrative business that you can start any time, and everything you need is right here.

• Choose from a wide range of information products or discover what information you already have to sell
• Capture the perfect market-one that is looking for your product
• Determine your selling price
• Learn from real-life success stories
• Get started right away with a listing of dozens of information-marketing resources and vendors

Everything you need to know to create your own information product is already inside you. Now, let Entrepreneur help you turn it into big profits!

List Price: $ 17.95

Price: $ 8.53

Starting an Online Business For Dummies (For Dummies (Computer/Tech))

The nuts-and-bolts for building your own online business and making it succeed

Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

• Dives into all aspects of starting and establishing an online business, including the very latest big trends
• Highlights business issues that are of particular concern to online businesses
• Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
• Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
• Shows you specific types and examples of successful online businesses
• Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

List Price: $ 24.99

Price: $ 6.99

Money and Power: The History of Business

The dramatic story of greed, money, power, and the moguls and dynasties that have shaped business

From merchant ships to microchips, industry has been defined by the powerful business leaders who have caused seismic shifts in the growth of commerce. The companion book to the acclaimed CNBC documentary, Money and Power takes readers on a gripping journey following the movement of power from east to west-from the feudal estates of medieval Europe to the halls of modern finance, from the teeming streets of ancient Venice to the serene campuses of Silicon Valley-to tell the story of how business shaped the modern world, and how the goals of a few ambitious people paved the way to the wealth and prosperity shared by so much of the world's population today.

A dramatic narrative focusing on the groundbreakers throughout history-from St. Godric, the twelfth-century monk reviled for his love of money to Bill Gates, the contemporary embodiment of money and power-traces the roots of banking, industry, commerce, and power. Fever-pitch moments in the book center around pivotal figures such as Cosimo de Medici, Philip II, the Rothschilds, J. P. Morgan, the Rockefellers, Henry Ford and others. The authors also extract important lessons about the strategies and tactics used to build these business empires.

List Price: $ 24.95

Price: $ 7.50

Business Dashboards: A Visual Catalog for Design and Deployment

Focusing on designing the right dashboards for use in an organization, this timely, full color book reveals how to successfully deploy dashboards by building the optimal software architecture and dashboard design. In addition, it describes the value of this popular technology to a business and how it can have a significant impact on performance improvement. A unique collection of more than 120 dashboard images are organized by category. One of the chapters provides a step-by-step description of the key performance indicator (KPIs) design process. One of the appendices contains more than 1,000 examples of KPIs to help design the content of dashboards. The book also describes all the steps in a dashboard implementation and offers related advice.

Nils Rasmussen (West Hollywood, CA) is cofounder and Principal of Solver, Inc. Claire Y. Chen (Long Beach, CA) is a Senior Business Intelligence Architect at Solver, Inc. Manish Bansal (Irvine, CA) is Vice President of Sales at Solver, Inc.

List Price: $ 85.00

Price: $ 46.77

Business Ethics 2009 Update: Ethical Decision Making and Cases

Delve immediately into the heart of ethics in business today with the latest, practical, applied coverage found in Ferrell/Fraedrich/Ferrell's BUSINESS ETHICS 2009 UPDATE. In the midst of the most recent business developments and financial crises, this book's accessible, up-to-date approach provides unmatched insights into the complex environment in which contemporary managers make ethical decisions. The book's solid managerial framework highlights the latest developments in ethics and how they relate to overall concepts, processes, and best practices. Readers clearly see the critical role that ethics can play in strategic business decisions. Captivating new cases and engaging examples help readers prepare for ethical dilemmas they will actually face in today's business world.

List Price: $ 125.95

Price: $ 29.99

Secrets to Starting & Running Your Own Bookkeeping Business: Freelance Bookkeeping at Home

Learn how to setup and operate your bookkeeping business quickly and efficiently. This book will show you all the inside secrets that only established freelance bookkeepers know. This book has been sold online as a digital ebook for over five years, with over a 1,000 copies sold worldwide. Now, this revised edition, with more than fifty pages added, is finally available in printed format. You'll learn how to: * Choose the right equipment, even if you have a low or non-existent start-up budget * Find good clients who not only suit your skill level but will pay your invoices on time * Setup your rates so that you'll know exactly how much you'll be making each month * Establish boundaries so that you're not working 24/7 * Transition out of your full time job and work your way into freelance bookkeeping * Setup essential office systems to help you keep yourself and your client's paperwork organized * Market your business and find clients quickly * Get help when you need it * And much more! You'll also have online access to these resources: * Sample bookkeeping business plan * Spreadsheets to track client information * Client forms * Marketing materials

List Price: $ 30.95

Price: $ 24.99

The Lazy Project Manager: How to be twice as productive and still leave the office early

Peter Taylor reveals how adopting a more focused approach to life, projects and work can make you twice as productive. The lazy project manager illustrates how anyone can apply the simple techniques of lazy project management in their own activities in order to work more effectively and consequently improve work-life balance. This 'productive laziness' approach builds on the Pareto principle that states that for many phenomena, 80 per cent of consequences stem from 20 per cent of the causes. To put it simply, only 20 per cent of the things people do during their working days really matter. Inside this insightful and informative book you'll discover: * The intelligence of laziness - why smart, lazy people have the edge over others; * Why the Jungle Book's 'Bare Necessities' should be the productive lazy theme tune; * How to get the maximum output for a minimised input; * Quick tips to productive lazy heaven. Everyone wants to achieve more without chaining themselves to their desk. By concentrating your project management and learning to exercise effort where it really matters, you can learn to work smarter. Welcome to the home of 'productive laziness'.

List Price: $ 20.00

Price: $ 20.00

Essentials of Modern Business Statistics (with Online Material Printed Access Card)

From the renowned author team that has been writing market-leading business statistics textbooks for more than 20 years, ESSENTIALS OF MODERN BUSINESS STATISTICS with Microsoft Office Excel, Fourth Edition, provides a brief introduction to business statistics that balances a conceptual understanding of statistics with the real-world application of statistical methodology. The latest version of Microsoft Excel, Microsoft Excel 2007, is integrated throughout the text, showing step-by-step instructions and screen captures to enhance student learning. The fourth edition contains the same student learning features that have made ASW products best-sellers for years, including the problem-scenario approach and real-world examples that introduce statistical techniques.

List Price: $ 215.95

Price: $ 95.00

Social Media Marketing: The Next Generation of Business Engagement

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth.

The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.”

Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee,  Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.

This book:

• Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web
• Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption
• Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.

Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

List Price: $ 29.99

Price: $ 14.69

The Perfect Business

Corporate downsizing, the desire to balance work and family, and an interest in making money through meaningful work has turned thousands of Americans into aspiring entrepreneurs. In this book, the bestselling author of Working Smart provides guidance for finding the right million-dollar business; starting a business while keeping another job; getting paid for marketing oneself; and using new technologies to increase productivity.

List Price: $ 16.95

Price: $ 5.76

Introduction to Business

In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learn how to make the best decisions possible when they enter the business world.

List Price: $ 207.95

Price: $ 39.94

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

In a business world of nonstop change, there's only one way to win the game: Transform it entirely. This requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
 
This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.
 
You'll learn why the most unexpected ideas draw the least competitors--and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.
 
Craft your disruptive hypothesis
Be wrong at the start, to be right at the end
 
Discover your best disruptive opportunities
Explore the most unexpected corners of your environment
 
Efficiently shape your disruptive solution
Avoid the resource-killer that is "novelty for novelty's sake"
 
Make your winning disruptive pitch
Under prepare the obvious, over prepare the unusual

REVIEWS

"Remember the old Apple tagline, urging us all to 'Think Different?' In this book, Luke Williams shows us how to do precisely that. Disrupt helps you look at business--and the world around you--through a fresh lens, one that turns assumptions and convention upside down. Best of all, this is a practical book for the real world--Williams reveals not just how to come up with disruptive ideas, but how to nurture them, test them, pitch them, and ultimately make them real and profitable."
- Warren Berger, author of Glimmer

"By artfully smashing ideas together--from Schumpeter to Tarantino, business to design--Luke Williams upends the ordinary, providing the reader with a motivational and pragmatic blueprint for innovative thinking."
- Jamyn Edis, Vice-President of Emerging Technology R&D at HBO

"At some time, someone somewhere is going to disrupt your entire industry. Shouldn't it be you? In this easy-to-follow step-by-step guide, Luke Williams reveals a way of thinking that has the power to transform your business. Read this book before your competitors do."
- Cordell Ratzlaff, Director of User-Centered Design, Cisco

"For those companies second guessing their future paths, ponder no longer. Disrupt provides that path, and it may be your real only strategy in today's climate." 
- Andy Stefanovich, Chief Curator and Provocateur, Prophet

"I've observed Luke's process of disruptive thinking generate remarkably innovative solutions. I hope that many more companies will disrupt their existing innovation processes to benefit as well. They'll be glad they did!" 
- Peter N. Golder, Professor of Marketing, Tuck School of Business at Dartmouth 

"Luke Williams is the master at unleashing big thoughts. His book, Disrupt, shows us how to do what sometimes seems impossible--conceiving and executing bold ideas with massive potential. At the Nike Foundation, we've put Luke's principles to work and had tremendous results." 
- Stuart Hogue, Director, Systems at Scale, Nike Foundation

List Price: $ 25.99

Price: $ 15.24

The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500

In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Business Style Handbook is a practical and comprehensive guide that focuses specifically on the writing issues that frequently arise on the job. Insights and feedback from Fortune 500 communications executives provide tips and advice on improving writing style and effectiveness, while more than 1,200 alphabetized entries cover the essentials of style and usage, grammatical concepts, and more.

List Price: $ 14.95

Price: $ 8.04

Finance for Managers (Harvard Business Essentials)

Harvard Business Essentials are comprehensive, solution-oriented paperbacks for business readers of all levels of experience. Calculating and assessing the overall financial health of the business is an important part of any managerial position. From reading and deciphering financial statements, to understanding net present value, to calculating return on investment, Finance for Managers provides the fundamentals of financial literacy. Easy to use and nontechnical, this helpful guide gives managers the smart advice they need to increase their impact on financial planning, budgeting, and forecasting.

List Price: $ 22.00

Price: $ 9.72

How To Get Customers For Your Landscaping And Lawn Care Business All Year Long.: Anyone Can Start A Lawn Care Business, The Tricky Part Is Finding Customers. Learn How In This Book. (Volume 2)

Anyone can start a lawn care business but most get stuck finding customers and they give up their new venture too quickly. Why struggle trying to learn how to gain new lawn care customers the hard way? This book gives you lawn care marketing ideas that are being used by your competitors. It also talks about what marketing ideas don't work. Volume #2 discusses: The most effective lawn care business marketing methods. How to track your ads, the best ways to utilize: billboards, brochures, business cards, buying lawn care customers, clubs & organizations, coupons & gift cards, co-marketing, door hangers, going door to door, flyers, internet marketing, lawn signs, customer letters, direct mailing, newsletters, newspaper ad, phone book advertising, phones & telemarketing, postcards, referrals, sports, testimonials, trade shows, truck & trailer advertising, word of mouth. Download our Free 30 day trial of Gopher Lawn Care Business Billing & Scheduling Software at www.gophersoftware.com

List Price: $ 16.95

Price: $ 16.95

Big Book of Business Games

"The Big Book of Business Games" contains dozens of group games and activities for managers and team leaders to use with staff, committees or any type of sleepy audience! These games - many of which take just a few minutes to complete - are perfect for making a point without lecturing, uncovering people problems in a department, sparking lively discussions, and teaching valuable lessons about every aspect of making organizations successful. From icebreakers, to meeting energizers to creativity exercises, there are games suitable to meet a wide range of needs including: managing change, team building, communication, listening and feedback, presentation boosters, and motivating the group.

List Price: $ 15.08

Price: $ 15.08