Essentials of Business Communication (Book Only)

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.

List Price: $ 142.95

Price: $ 123.46

The Movie Business Book, Third Edition

Drawing from a variety of experts in an industry that has seen major technological advances since the second edition, The Movie Business Book, Third Edition, offers the most comprehensive, authoritative overview of this fascinating, global business. A must-read for industry newcomers, film students and movie buffs, this new edition features key movers and shakers, such as Tom Rothman, chairman of Fox Filmed Entertainment; Michael Grillo, head of Feature Film Production at DreamWorks SKG; Sydney Pollack; Mel Brooks; and many others. A definitive sourcebook, it covers nuts-and-bolts details about financing, revenue streams, marketing, DVDs, globalization, the Internet and new technologies. All of this -- and more -- is detailed in this new edition of the classic Movie Business Book.

List Price: $ 18.00

Price: $ 9.83

The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other sixteen revenue channels are equally head-turning!

Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.

List Price: $ 24.95

Price: $ 13.46

Quit Your Job (and Never Go Back) - How to Create, Start, & Market an Online Business for Under $500 in 30 Days or Less (WorkYourselfUp.com Presents)

Do you dream of quitting your job and being your own boss? If so, this book is for you! Wouldn't it be great if you could work from anywhere you wanted and choose your own hours? No longer would you be tied to a desk, have to fight rush hour traffic, or miss an important event because you had to be at the office. Does the thought, "I want to start a business just like that!" come to mind when you visit a site on the Internet? And imagine if you could wake up every morning, excited about the day ahead, and say to yourself, "I can't believe people pay me to do this!" Now is the time for you, to not only have the freedom you've always wanted, but to bring your online business ideas to life. Thousands of people all over the world are making money on their own terms and doing it all from their computers. And if they can do it, so can you. Say "goodbye" to the speed limit holding you back from success! "Quit Your Job (and Never Go Back): How to Create, Start & Market an Online Business for Under 0 in 30 Days or Less" is a step-by-step workbook which will help you get an online business up and running more quickly and easily than you ever thought possible. In this book, you'll learn: - The truth about how to make money online - How to effectively deal with obstacles that are stopping you - Simple methods to market your business and bring unlimited visitors to your Web site - The major advantages of doing online business...and never want to do offline business again - How to avoid the Internet marketing pitfalls that plague 98% of the people who are currently doing business online - How to find hungry buyers and get the most money from them - How to connect with your customers and build customer loyalty - How to avoid giving up on your dream By following the advice and answering the thought-provoking questions found within this book, you will be ready to start your new online business and earn the money you deserve. About the Author: David Hooper is the founder of Work Yourself Up!, a business development organization specializing in small and medium-sized companies to sell more product, increase consumer knowledge, and make more money. He is known for combining traditional business and direct marketing knowledge with guerrilla marketing techniques necessary for companies to compete.

List Price: $ 10.95

Price: $ 9.25

The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.

"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.

The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.

Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed swift kick in the pants. In this book, you'll discover:
* Why a business plan is a total waste of your time.
* Why fulfilling your own needs is the first and last order of business.
* Which three sheets of paper you need to successfully launch, manage and grow your business.
* How to get started in business with little or no money.
* How to find and exploit resources that no one else knows about.
* How to stop procrastinating and take action NOW!

List Price: $ 24.95

Price: $ 15.99

Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future

From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan—cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan.

List Price: $ 22.95

Price: $ 13.07

Conscious Business: How to Build Value Through Values

More and more business leaders are catching on to an often-overlooked fact: consciousness is our basic faculty for survival and success. Without it, we forget what's important to us and lose sight of the steps we might take to reach those goals. ?Conscious business, ? explains Fred Kofman, means shining this awareness on every area of your work: in recognizing the needs of others and expressing your own?in seeing the hidden emotional obstacles that may be holding your team back?in making good decisions under pressure?and even in delving into such ?spiritual? questions as ?Who am I?? and ?What is my real purpose here?? In Conscious Business, this visionary teacher and consultant to Google, Microsoft, Yahoo! and other leading companies presents the complete training manual in the breakthrough techniques he has shared with over 20,000 executives on four continents.

List Price: $ 24.95

Price: $ 13.50

International Business: The Challenge of Global Competition w/ CESIM access card

International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

List Price: $ 136.88

Price: $ 136.88

Perfect Phrases for Business Letters (Perfect Phrases Series)

Whether it’s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides:

• The best techniques to communicate messages and goals in business letters and proposals
• Tips for bringing out the best in every employee in every business
• Dialogues and scripts to practice interactions with customers or employees— tailorable to any industry or company culture
• Phrases for each step of the sales process

List Price: $ 10.95

Price: $ 5.58

Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home

The 'party plan' model of direct selling introducing products through home parties, social gatherings, and fund raisers has been the route to financial freedom for millions. This inspiring, hands on manual, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and, Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In "Be a Party Plan Superstar", readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who's-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars! Simply by being the life of the party.

List Price: $ 17.95

Price: $ 10.00

Start Your Own Medical Practice: A Guide to All the Things They Don't Teach You in Medical School about Starting Your Own Practice (Open for Business)

After years of school and maybe even after some years of practice, you are ready to do it on your own.

Running a profitable business takes more than just being a great doctor. Start Your Own Medical Practice provides you with the knowledge to be both a great doctor and a successful business owner.

Whether you are looking to open a single practice office or wanting to go into partnership with other colleagues, picking the right location, hiring the right support staff and taking care of all the finances are not easy tasks. With help from Start Your Own Medical Practice, you can be sure you are making the best decisions for success.

Don't let a wrong choice slow down your progress. Find advice to:
--Create a Business Plan
--Manage the Office
--Raise Capital
--Bill Your Patients
--Market Your Practice
--Build a Patient Base
--Prevent Malpractice Suits
--Keep an Eye on the Goal

With checklists, sample letters and doctor's office forms, Start Your Own Medical Practice teaches you all the things they didn't in medical school and gives you the confidence to go out and do it on your own.

List Price: $ 22.99

Price: $ 19.44

The Art of Asking: Ask Better Questions, Get Better Answers

Ask the Right Questions in the Right Ways...And Get the Answers You Need to Succeed!

Discover the core questions that every manager needs to master...how to avoid the mistakes business questioners make most often...ten simple rules for asking every question more effectively. Learn how to ask tough questions and take control of tough situations...use questions to promote innovation, drive change, identify hidden problems, and get failing projects back on track.

 

Ask better questions, get better answers, achieve better results!

 

“Required reading for every leader who wishes to see his or herorganization flourish and career progress.”

Garry A. Neil, MD, Corporate Vice President, Johnson & Johnson

 

“Asking, listening, understanding the real meaning of the answers, and taking actions based on facts are really the essence of managing. This book has helped me in connecting the dots in my understanding (and lack thereof) of why things really did not work the way I expected them to.”

Pradip Banerjee, PhD, Chairman and Chief Executive Officer, Xybion; retired partner, Accenture

 

“The framework and techniques provide outstanding ideas for executives to both gain better information and develop the analytical skills of their teams.”

Terry Hisey, Vice Chairman and US Life Sciences Leader, Deloitte

 

We’ve all met the corporate inquisitor: the individual whose questions seem primarily intended to terrify the victim. The right goal is to solve the problem--and to build a more effective, collaborative organization where everyone learns from experience, and nobody’s too intimidated to tell the truth.

 

That means asking the right questions in the right ways. This book will teach you how to do precisely that. Terry J. Fadem shows how to choose the right questions and avoid questions that guarantee obvious, useless answers...how to help people give you the information you need...how to use body language to ask questions more effectively...how to ask the innovative or neglected questions that uncover real issues and solutions.

 

You’ll learn how to adopt the attributes of a good questioner...set a goal for every question...use your personal style more effectively...ask tough questions, elicit dissent, react to surprises, overcome evasions, and more. Becoming a better questioner may be the most powerful thing you can do right now to improve your managerial effectiveness--and this book gives you all the insights, tools, and techniques you’ll need to get there.

 

• Evaluate your current “questioning” skills...
  ...then systematically improve them
• Choose better questions...
  ...and ask them the right way
• Ask tough questions more effectively
  Get at the truth, uncover the real problem, and solve it
• Master the crucial nonverbal aspects of asking questions
  Finding your best style and the right body language

List Price: $ 21.99

Price: $ 12.85

Managing a Consumer Lending Business

"Managing a Consumer Lending Business" summarizes the lore and the knowledge of the business as the new century begins. It covers many subjects a good manager should know: the importance of how to attract enough good accounts to offset the inevitable bad accounts that every lender will get, controlling line sizes, encouraging use by good customers/discouraging or controlling the bad customers, managing profitability with predictability, if he or she is to effectively run a high-volume consumer business.

List Price: $ 50.00

Price: $ 45.75

The Step by Step Guide to Facebook for Business

Newly Updated March 2011 -- Why Facebook? Simply put--your market lives here! Facebook has more than 500 million users worldwide. Brands large and small are recognizing the benefits of Facebook and are eager to tap into Facebook's marketing potential. This book is a step by step guide to help you set up your Facebook presence and master beginning strategy in minutes a day. Designed for busy professionals who want to save time and get started with the right steps to creating a successful Facebook presence for their business, this easy to follow and informative guide will help you: * Set up your Facebook profile and business page quickly and easily * Show you insider tips and tricks you can use to explode your Facebook presence and target your market * Decide if a Group or a Page is right for you and your business * Use "strategic friending" to reach a targeted group of potential prospects and partners * Design and implement a Facebook ad campaign, for as little as per day * How to promote your Facebook presence ON-line as well as OFF * Handy "daily activity" check list to save you time while building your community

List Price: $ 12.99

Price: $ 12.02

Practical Business Math Procedures

Practical Business Math Procedures is a comprehensive introduction to the concepts and applications of mathematics to personal and commercial business problems. The text uses basic arithmetic and problem solving techniques and illustrates their use in retailing, interest and loans, banking, payroll, taxes, investments, insurance, and a variety of other business situations. The text is well known for the motivating integration of interesting real world examples and photos from the Wall Street Journal, Kiplinger’s, and many other business journals. Slater is the most popular and widely used book for this course and is carefully written and developed to support students with little math experience with practice quizzes, thousands of exercises, color coded procedures and diagrams, supporting tutorial videos on DVD, and the highest standards of reliability and cleanliness.

List Price: $ 33.08

Price: $ 33.08

Investor's Business Daily Guide to the Markets

From the Foreword by Charles Schwab

"The Investor's Business Daily Guide to the Markets is. . .clear, concise, innovative, and authoritative, giving you the information you need to make important investment decisions with confidence. Whether you're a new or experienced investor, you'll learn a great deal from this book. What a pleasure it is to discover a book that tells it like it is with no hidden agendas. It's sure to pay you dividends and capital gains again and again in the years ahead."

"Before investing in the markets, you should invest in this book." --Alice Kane Executive Vice President, New York Life Insurance Company

"Investor's Business Daily Guide to the Markets is the quintessential guide for anyone interested in gaining insight and helpful information about the financial markets." --Louis G. Navellier, President, Navellier & Associates Inc., Editor, MPT Review.

"A great book for people who want to understand the markets. Don't miss this comprehensive roundup--the mutual funds chapter alone is worth the price of the book." --James M. Benham, Chairman of the Board, Benham Funds.

"Developing an investment portfolio is like building a house: you must start with a solid foundation. This book gives you the investment foundation you need. Buy it before you put another dollar in stocks, bonds, or mutual funds."--Ted Allrich. author, The Online Investor "The On-line Investor" (America Online).

"Bill O'Neil, for years the unheralded hero of institutional investors worldwide, began offering his expertise to the individual investor over ten years ago through Investor's Business Daily newspaper. Now his Investor's Business Daily Guide to the Markets takes the next step for investors by putting basic financial information into meaningful terms and useful strategies. This is a 'must read' for all investors --big and small." --Richard W. Perkins, CFA, President and Portfolio Manager, Perkins Capital Management, Inc.

List Price: $ 29.95

Price: $ 6.99

Harvard Business Review on Leadership (Harvard Business Review Paperback Series)

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Harvard Business Review on Leadership gathers together eight of the Harvard Business Review's most influential articles on leadership, challenging many long-held assumptions about the true sources of power and authority.

List Price: $ 22.00

Price: $ 5.56

IT Portfolio Management: Unlocking the Business Value of Technology

Praise for IT Portfolio Management Step-by-Step

"Bryan Maizlish and Robert Handler bring their deep experience in IT 'value realization' to one of the most absent of all IT management practices--portfolio management. They capture the essence of universally proven investment practices and apply them to the most difficult of challenges--returning high strategic and dollar payoffs from an enterprise's IT department. The reader will find many new and rewarding insights to making their IT investments finally return market leading results."
--John C. Reece, Chairman and CEO, John C. Reece & Associates, LLC Former deputy commissioner for modernization and CIO of the IRS

"IT Portfolio Management describes in great detail the critical aspects, know-how, practical examples, key insights, and best practices to improve operational efficiency, corporate agility, and business competitiveness. It eloquently illustrates the methods of building and integrating a portfolio of IT investments to ensure the realization of maximum value and benefit, and to fully leverage the value of all IT assets. Whether you are getting started or building on your initial success in IT portfolio management, this book will provide you information on how to build and implement an effective IT portfolio management strategy."
--David Mitchell, President and CEO, webMethods, Inc.

"I found IT Portfolio Management very easy to read, and it highlights many of the seminal aspects and best practices from financial portfolio management. It is an important book for executive, business, and IT managers."
--Michael J. Montgomery, President, Montgomery & Co.

"IT Portfolio Management details a comprehensive framework and process showing how to align business and IT for superior value. Maizlish and Handler have the depth of experience, knowledge, and insight needed to tackle the challenges and opportunities companies face in optimizing their IT investment portfolios. This is an exceptionally important book for executive leadership and IT business managers, especially those wanting to build a process-managed enterprise."
--Peter Fingar, Executive Partner Greystone Group, coauthor of The Real-Time Enterprise and Business Process Management (BPM): The Third Wave

"A must-read for the non-IT manager who needs to understand the complexity and challenges of managing an IT portfolio. The portfolio management techniques, analysis tools, and planning can be applied to any project or function."
--Richard "Max" Maksimoski, Senior Director R&D, The Scotts Company

"This book provides an excellent framework and real-world based approach for implementing IT portfolio management. It is a must-read for every CIO staff considering how to strategically and operationally impact their company's bottom line."
--Donavan R. Hardenbrook, New Product Development Professional, Intel Corporation

List Price: $ 49.95

Price: $ 26.43

Cases: Strategic Management and Business Policy (10th Edition)

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field–from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

List Price: $ 137.33

Price: $ 43.92

The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up

NEW RULES FOR A NEW BUSINESS WORLD

Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:

How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you
    
-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!

List Price: $ 16.99

Price: $ 9.74

The Tao of Twitter: Changing your life and business 140 characters at a time

It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers ... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

List Price: $ 7.99

Price: $ 6.71

International Business (6th Edition)

A readable, concise, and innovative tour through the study of international business.

 

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers.

 

The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace.

 

Accompanied by myIBlab!

myIBlab–myiblab.com–is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

List Price: $ 147.00

Price: $ 99.45

The Go-Giver: A Little Story About a Powerful Business Idea

An engaging book that brings new relevance to the old proverb “Give and you shall receive”

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

List Price: $ 21.95

Price: $ 9.88

Multinational Business Finance (12th Edition)

Renowned for its authoritative, comprehensive coverage of contemporary international finance.

Globalization and the Multinational Enterprise; Financial Goals & Governance; The International Monetary System; The Balance of Payments; Current Multinational Financial Challenges: Crisis; The Foreign Exchange Market
International Parity Conditions; Foreign Currency Derivatives; Interest Rate and Cross Currency Swaps; Foreign Exchange Rate Determination & Forecasting; Transaction Exposure; Operating Exposure; Translation Exposure; The Global Cost and Availability of Capital; Sourcing Equity Globally; Sourcing Debt Globally; International Portfolio Theory & Investment; Foreign Direct Investment Theory & Strategy; Multinational Capital Budgeting; Multinational Tax Management; Working Capital Management; International Trade Finance

MARKET: For the leaders of tomorrow’s multinational enterprises who will recognize and capitalize on the unique characteristics of global markets.

List Price: $ 200.00

Price: $ 128.00

How to Run a Dog Business: Putting Your Career Where Your Heart Is

The demand for skilled dog trainers, dog walkers, dog sitters and dog daycare operators has never been greater. To succeed in one of these fields, you'll need more than dog expertise you'll need business savvy as well. Written for the non-business person, Veronica Boutelle, the industry's top consultant, gives you the information you need to start, operate, and prosper in your chosen field.

List Price: $ 19.95

Price: $ 12.13