Small Business Management (Book Only)

Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. This edition's solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places students in the role of decision maker to sharpen their understanding. The book's thorough emphasis on building business plans ensures students can effectively create, manage, and analyze a plan for their own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text and integrated learning system as current and practical now as it was when it led the market in its first edition 50 years ago. This edition's SMALL BUSINESS MANAGEMENT ONLINE student Web site and Small Business and Entrepreneurship Resource Center help provide the valuable understanding students will rely upon throughout their entire business careers.

List Price: $ 199.95

Price: $ 150.00

Business Math For Dummies

Now, it is easier than ever before to understand complex mathematical concepts and formulas and how they relate to real-world business situations. All you have to do it apply the handy information you will find in Business Math For Dummies. Featuring practical practice problems to help you expand your skills, this book covers topics like using percents to calculate increases and decreases, applying basic algebra to solve proportions, and working with basic statistics to analyze raw data. Find solutions for finance and payroll applications, including reading financial statements, calculating wages and commissions, and strategic salary planning.

Navigate fractions, decimals, and percents in business and real estate transactions, and take fancy math skills to work. You’ll be able to read graphs and tables and apply statistics and data analysis. You’ll discover ways you can use math in finance and payroll investments, banking and payroll, goods and services, and business facilities and operations. You’ll learn how to calculate discounts and markup, use loans and credit, and understand the ins and outs of math for business facilities and operations. You’ll be the company math whiz in no time at all! Find out how to:

• Read graphs and tables
• Invest in the future
• Use loans and credit
• Navigate bank accounts, insurance, budgets, and payroll
• Calculate discounts and markup
• Measure properties and handle mortgages and loans
• Manage rental and commercial properties

Complete with lists of ten math shortcuts to do in meetings and drive your coworkers nuts and ten tips for reading annual reports, Business MathFor Dummies is your one-stop guide to solving math problems in business situations.

List Price: $ 21.99

Price: $ 6.92

The Decision Model: A Business Logic Framework Linking Business and Technology (IT Management)

In the current fast-paced and constantly changing business environment, it is more important than ever for organizations to be agile, monitor business performance, and meet with increasingly stringent compliance requirements. Written by pioneering consultants and bestselling authors with track records of international success, The Decision Model: A Business Logic Framework Linking Business and Technology provides a platform for rethinking how to view, design, execute, and govern business logic. The book explains how to implement the Decision Model, a stable, rigorous model of core business logic that informs current and emerging technology.

The authors supply a strong theoretical foundation, while succinctly defining the path needed to incorporate agile and iterative techniques for developing a model that will be the cornerstone for continual growth. Because the book introduces a new model with tentacles in many disciplines, it is divided into three sections:

Section 1: A Complete overview of the Decision Model and its place in the business and technology world

Section 2: A Detailed treatment of the foundation of the Decision Model and a formal definition of the Model

Section 3: Specialized topics of interest on the Decision Model, including both business and technical issues

The Decision Model provides a framework for organizing business rules into well-formed decision-based structures that are predictable, stable, maintainable, and normalized. More than this, the Decision Model directly correlates business logic to the business drivers behind it, allowing it to be used as a lever for meeting changing business objectives and marketplace demands. This book not only defines the Decision Model and but also demonstrates how it can be used to organize decision structures for maximum stability, agility, and technology independence and provide input into automation design.

List Price: $ 59.95

Price: $ 48.01

How to Start a Home-Based Senior Care Business: *Develop a winning business plan *Market your unique services to families *Create a fee structure ... care manager (Home-Based Business Series)

How to Start a Senior Care Business shows how to start and run a profitable, ethical, and satisfying home-based business in the field of senior care. The book covers the range of senior care businesses that are increasingly in demand today.

List Price: $ 18.95

Price: $ 11.36

Business Plans Kit For Dummies

When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.

Business Plan Kit For Dummies, Second Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success. This updated guide has all the tools you’ll need to:

• Generate a great business idea
• Understand what your business will be up against
• Map out your strategic direction
• Craft a stellar marketing plan
• Tailor your plan to fit your business’s needs
• Put your plan and hard work into action
• Start an one-person business, small business, or nonprofit
• Create a plan for an already established business
• Cash in on the Internet with planning an e-business

Featured in this hands-on guide is valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked. You also get a bonus CD that includes income and overhead worksheets, operation surveys, customer profiles, business plan components, and more. Don’t delay your business’s prosperity. Business Plan Kit For Dummies, Second Edition will allow you to create a blueprint for success!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

List Price: $ 34.99

Price: $ 0.01

Communication for Business and the Professions

The current trend in organizations is toward participative management. Nonsupervisory personnel take on organizational tasks formerly assigned to supervisors, managers, and higher-level executives; managers and supervisors become facilitators rather than order givers. As this trend continues, all levels of the organization need the effective communication traditionally attributed to positions of leadership. As in previous editions, Andrews and Baird write in a clear, accessible style. They distill relevant theory and research on the structures and functions of communication in organizations and offer communication strategies and skills vital to diverse organizational contexts. For the eighth edition, they have updated examples and added new information on a variety of topics, including civic engagement, effective writing, nonverbal communication, cross-cultural communication, multinational business and ethics, telecommuting and virtual work teams, posting resumes on the Internet, pressure and stress in the workplace, study circles as a vehicle for managing conflict, and gender and leadership in groups. At the end of each chapter, questions for discussion tap critical-thinking skills, exercises promote research and exploration, and case applications challenge readers to analyze real-world situations and implement effective communication strategies. Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.

List Price: $ 59.95

Price: $ 39.99

Korean Business Etiquette: The Cultural Values and Attitudes that Make Up the Korean Business Personality

This book offers a penetrating view of the morals and values that shape the Korean business personality; cultural "keys" that turn Koreans on and off, and how best to communicate with them.

Korean Business Etiquette will show what really makes Korean workers tick-and how to do business the Korean way. With its authoritative scholarship, practical insights, and guidelines for foreign workers, this book is truly a "must read" for anyone doing business in Korea now or in the future.

List Price: $ 16.95

Price: $ 8.09

From Alchemy To Ipo: The Business Of Biotechnology

"A tour-de-force for anyone who is interested in the biotech industry. I applaud the enormous achievement of Cynthia Robbins-Roth."-Frederick Frank, Senior Managing Director & Vice Chair, Lehman Brothers"From Alchemy to IPO tells the dramatic story of this revolutionary industry as only an insider can."-George Rathmann, President and CEO, ICOS Corporation, Chairman Emeritus, AmgenWritten by a well-known industry insider, From Alchemy to IPO addresses the coming-of-age of biotech products and companies and traces the history of biotechnology from its early inception in the seventies to today's heyday of new solutions and breakthrough treatments. It describes the amazing entrepreneurial trail of product development, novel business models, and critical trials that eventually pave the way to market. This is the first book to accurately record the inner workings of an industry-biotechnology-that's on the verge of living up to its monumental promise to change the world as we know it.

Despite unnerving swings in individual stock valuations--or perhaps because of them--many knowledgeable observers still believe the 21st century will ultimately earn its stripes as the Age of Biotech. Cynthia Robbins-Roth, named by Forbes magazine as one of the industry's top insiders, certainly is among them. And in From Alchemy to IPO, she persuasively argues investors better take heed because they ain't seen nothin' yet. "Most of us think of biotech as medicine or genetically engineered crops," writes Robbins-Roth. But in the very near future, she continues, it also "may make it possible for humans to reach the stars and to change the environment on other planets." Think that's far-fetched? She says developments like this are already in early stages and, in a deliberately proselytizing manner, traces their roots to the current business nitty-gritty, finally focusing on the long-term moneymaking potential. "The biotech world will never be an easy place for investors," she cautions, but with hundreds of ongoing projects "poised to power into the marketplace," there will be plenty of "opportunities for investors and employees alike." Recommended for readers seeking an informed tutorial on this field of the future. --Howard Rothman

List Price: $ 17.50

Price: $ 2.66

Economics of Money, Banking, and Financial Markets, Business School Edition, The (2nd Edition)

The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. The historic economic events and financial crises of late 2008 have changed the entire landscape of money and banking. Having just served as Governor of the Federal Reserve, only Mishkin has the unique insider's perspective needed to present the current state of money and banking and explain the latest debates and issues for today’s readers. For professors who teach with less emphasis on monetary theory and prefer to focus more time on financial institutions, the Business School Edition is the ideal alternative.

Introduction: Why Study Money, Banking, and Financial Markets?; An Overview of the Financial System; What Is Money? Financial Markets: Understanding Interest Rates; The Behavior of Interest Rates; The Risk and Term Structure of Interest Rates; The Stock Market, the Theory of Rational Expectations, and the Efficient Market Hypothesis. Financial Institutions: An Economic Analysis of Financial Structure; Financial Crises and the Subprime Debacle; Banking and the Management of Financial Institutions; Economic Analysis of Financial Regulation; Banking Industry: Structure and Competition; Nonbank Finance; Financial Derivatives; Conflicts of Interest in the Financial Industry. Central Banking and the Conduct of Monetary Policy: Structure of Central Banks and the Federal Reserve System; The Money Supply Process; Tools of Monetary Policy; What Should Central Banks Do? Monetary Policy Goals, Strategy, and Tactics. International Finance and Monetary Policy: The Foreign Exchange Market; The International Financial System. Monetary Policy: The Demand for Money; Aggregate Demand and Supply Analysis; Transmission Mechanisms of Monetary Policy: The Evidence; Money and Inflation.

For all readers interested in money, banking, and financial markets.

List Price: $ 193.33

Price: $ 119.50

Dialogue: The Art Of Thinking Together

Provides practical guidelines for one of the essential elements of true partnership--learning how to talk together in honest and effective ways. Reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue. DLC: Communication in management. Modern conversation is a lot like nuclear physics, argues William Isaacs. Lots of atoms zoom around, many of which just rush past each other. But others collide, creating friction. Even if our atomic conversations don't turn contentious, they often just serve to establish each participant's place in the cosmos. One guy shares a statistic he's privy to, another shares another fact, and on and on. Each person fires off a tidbit, pauses to reload while someone else talks, then fires off another. In Dialogue and the Art of Thinking Together, Isaacs explains how we can do better than that.

Isaacs, who is Director of the Dialogue Project at MIT and a consultant to major corporations, including AT&T and Intel, believes that corporate, political, and personal communication can be a process of thinking together--as opposed to thinking alone, and then trying to convince others of our positions by refusing to consider other opinions, withholding information, and ultimately getting angry and defensive. This is not pie-in-the-sky, let's-all-hold-hands-and-sing stuff. He offers concrete ideas for both listening and speaking; for avoiding the forces that undermine meaningful conversation; for changing the physical setting of the dialogue to change its quality. The outcome, he says, can be quite different from the traditional winner-loser structure of arguments and debates. Businesses can make more reasoned decisions, and thus earn more money. Governments can create peaceful resolutions to seemingly intractable problems. (For example, Isaacs cites secret conversations between Nelson Mandela and F.W. de Klerk in South Africa, which occurred over a number of years, while Mandela was still under arrest and led to a new framework for their country.) And, although this is a book primarily geared toward managers, even married couples can learn a few new ways to communicate. --Lou Schuler

List Price: $ 28.95

Price: $ 13.95

Selling to Big Companies

Struggling to Get Your Foot in the Door of Big Companies?

Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
 
It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts.
 
Discover how to:
•        Target accounts where you have the highest likelihood of success.
•        Find the names of prospects who can use your offering.
•        Create breakthough value propositions that capture their attention.
•        Develop an effective, multi-faceted account-entry campaign.
•        Overcome obstacles and objections that derail your sale efforts.
•        Position yourself as an invaluable resource, not a product pusher.
•        Have powerful initial sales meetings that build unstoppable momentum.
•        Differentiate yourself from other sellers.
 
Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

List Price: $ 15.95

Price: $ 8.95

Business and Administrative Communication

Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student’s attention. The ninth edition of Business and Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student’s attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. The 9th edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book.

List Price: $ 88.00

Price: $ 88.00

Social Media 101: Tactics and Tips to Develop Your Business Online

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

• Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
• Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

• Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
• Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Five Things to Do at a Social Networking Meet-Up
Content from author Chris Brogan

Meet-ups (and, more recently, “tweetups,” which are meet-ups organized via Twitter) are the online manifestation of our social networking efforts. With Twitter and Upcoming.org and Facebook and all the other social networks, putting together a bunch of like-minded people is relatively simple. You find a venue that doesn’t mind a bunch of nerds, preferably with a place you can be loud (because social media types are often the loudest bunch in there, unless there’s a bachelorette party), and, hopefully, some delightful libations to ease social interaction. But what do you do there, once you’ve walked in and identified that you’re in the right place? Here’s a recipe.

Say Hi to Your Known Friends
Oftentimes, someone at the meet-up is known to you. Make sure you say hi to that person earlier in the night rather than later. I’m working on this one, because sometimes, I’ll be somewhere with friends and never get over to see them because time gets eaten up so fast. I’m going to make a point of saying hi to my longer-known friends first at meet-ups, so that they’ll feel acknowledged.

Find the New People
Look for folks who might be new to your local scene, or those you haven’t met before, and introduce yourself. My favorite opening line is to ask them what they normally do when they’re not hanging out with a bunch of Twitter geeks. If that doesn’t work, I like to ask people about their passions.

Don’t Crowd-Surf Too Much
There’s a tendency that’s easy to follow to just flit among the crowd. It’s not a wedding. You don’t have to hit every table. If you find something interesting, don’t be afraid to dive deep into the conversation for a bit. Get into some deeper waters with people, because otherwise, time will wash over you like a wave and you’ll be out without much to show for it.

If You Need to Do Business
Try to think of these meetups as a first date. Don’t put your tongue down our throats. In other words, if you’re there fishing for new business, play it cool and be part of the gang. Talk about what’s relevant, and don’t swerve instantly into your line of business and how you can help (sell) us. However, it’s okay to say that you’re hoping to build business relationships or the like. Just save the details for a follow-up conversation.

Talk About Something New
Whenever possible, bring along some really neat new idea to throw into the mix. Think of it as mental show-and-tell. Or, if you have a nifty new something to show people, do real-world show-and-tell. Bringing something new to the meetup will enrich everything. (Don’t force it into the conversation, but have something new in mind.)

Browse more social media tips from the author:

• 50 Blog Topics Marketers Could Write for Their Companies

• 50 Ways Marketers Can Use Social Media to Improve Their Marketing

List Price: $ 22.95

Price: $ 12.58

The Law of Business Organizations (West Legal Studies Series)

This text is the most definitive guide to the law of business organizations available today. The practical, how-to approach makes it a highly effective training tool for paralegals and a valuable desk reference they can use later in practice. The numerous forms, Internet resources, sample clauses, and substantive explanations of the use of these tools in the practice of business organizations law give students the insight they need to thoroughly comprehend and retain the material. This text has been the primary source for paralegal training for more than 30 years, and this new sixth edition is expanded and improved with all of the most current laws and resources.

List Price: $ 191.95

Price: $ 122.99

Incorporating Your Business For Dummies

If you’re a business owner, incorporation can help you protect your personal assets and cut down your tax bill. But all the paperwork and legalese can make incorporation seem like more trouble than it’s worth. Incorporating Your Business For Dummies offers all the savvy tips you need to get incorporated — starting today!

Whether your business is big or small, incorporating isn’t as simple as it could be. This handy reference makes incorporation make sense, and guides you through the process step by step. From handling the mountain of paperwork to getting back to business once you’re finished, Incorporating Your Business For Dummies offers a wealth of helpful advice on these and many more topics:

• Knowing whether or not incorporation can help you
• Choosing the type of entity that will work best for your business
• Dealing with shareholders and shareholder agreements
• Transferring money and assets in or out of the corporation
• Documenting corporate actions and maintaining compliance
• Finding the right attorney, accountant, tax advisor, and other professionals

Written by the experts at The Company Corporation, who handle more than 100,000 incorporations every year, this helpful book offers the kind of advice you can only get from professionals — but in a user-friendly, lingo-free format. Whether you just want a little help with the paperwork, or don’t even know what a corporation is, you’ll find everything you need to know:

• What limited liability means
• Corporate statutes, bylaws, and articles
• Choosing directors and assigning duties
• The benefits of S corporation status
• Deciding where to incorporate
• Registering corporate names and domain names
• Balancing equity versus debt
• Understanding shareholder rights
• Getting your financial information in order
• Hiring a professional to help with corporate compliance

If you want step-by-step help on setting up your corporation, dealing with the paperwork, and getting off on the right foot, Incorporating Your Business For Dummies is the only resource you need. Packed with the kind of tips and advice you’ll find nowhere else, it’s the uncomplicated way to get incorporated.

List Price: $ 21.99

Price: $ 7.67

Dictionary of Real Estate Terms (Barron's Business Guides)

The new edition of this best-selling dictionary has been updated to account for changes in the real estate market, including the recent subprime crisis and other financial issues. Approximately 3,000 clear, concise short-entry definitions of real estate terms cover appraisal, architectural styles, brokerage, construction, development, environmental finance, mortgage types, zoning, and much more. Definitions are supplemented with graphs, charts, more than 200 line illustrations, and a list of abbreviations and real estate acronyms. This handbook is a fast-reference guide for home buyers, sellers, real estate professionals, students, investors, and attorneys. Previous editions of this book have appeared on Business Week's and other business-oriented best seller lists.

List Price: $ 13.99

Price: $ 6.88

How to Start a Successful Home-Based Freelance Bookkeeping and Tax Preparation Business

This book is a genuine resource, packed with proven methods, and valuable interviews with real bookkeepers and accounting professionals. These ideas and techniques show you how to quickly build a flourishing full-time or part-time home-based bookkeeping or tax practice, and keep it running profitably.

Some of the topics covered in this volume:

How to get started and obtain all necessary business licenses

How to manage your cash flow for maximum profitability and business success

How to get clients and keep them

How to attract the most profitable clients

How to increase referrals

How to set and collect your fees

How to offer tax services to your existing clients

How to get referrals from CPA offices and other financial professionals

Information on how to become a Certified Bookkeeper through the AIPB

How to comply with the IRS recordkeeping requirements

How to avoid your liability for the dreaded IRS Trust Recovery Penalty

And much, much more!

List Price: $ 29.95

Price: $ 25.82

Corps Business: The 30 Management Principles of the U.S. Marines

Fast. Motivated. Hard-hitting.

That's what every business wants to be. And that's why the U.S. Marines excel in every mission American throws at them, no matter how tough the odds. In Corps Business, journalist David H. Freeman identifies the Marine's simple but devastatingly effective principles for managing people and resources -- and ultimately winning. Freedman discusses such techniques as "the rule of three," "managing by end state," and the "70% solution," to show how they can be applied to business solutions.

Several business bestsellers in recent years have been books about warfare strategy and tactics. Sun Tsu's Art of War and Miyamoto Musashi's Book of Five Rings are titles widely recommended for insight and inspiration preparatory to corporate battle. In Corps Business, author David Freedman examines the organization and culture of the United States Marine Corps and sees "the best management training program in America."

For this book Freedman, a senior editor at Forbes ASAP and author of Brainmakers, trained with the Corps and interviewed scores of marines of every rank to discover 31 management principles "built around simple truths about human nature and the uncertainties of dynamic environments.... The Marines are used to facing entrenched enemies, short time-frames, chaotic conflicts, and unfavorable terrain --all of which have come to be hallmarks of the New Economy." Some of the ideas that Freedman encountered include Principle No. 1: "Aim for the 70-percent solution. It's better to decide quickly on an imperfect plan than to roll out a perfect plan when it's too late"; Principle No. 13: "Manage by end state and intent. Tell people what needs to be accomplished and why, and leave the details to them"; and Principle No. 21: "Establish a core identity. Everyone in the organization should feel they're performing an aspect of the same job." It's hard to argue with two centuries of battlefield success, and the wisdom and time-tested management philosophy dissected here should be a valuable prescriptive for any organization hell-bent on winning. --Scott Harrison

List Price: $ 15.00

Price: $ 3.99

What the CEO Wants You to Know : How Your Company Really Works

The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company.

Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year.

How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family's shoe shop, to his education at Harvard Business School and his daily work advising many of the world's best CEOs, Ram understands business as few can.

The best CEOs have a knack for bringing the most complex business down to the fundamentals -- the same fundamentals of the family shoe shop. They have business acumen -- the ability to focus on the basics and make money for the company.

What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently:

* Understand the basic building blocks of a business and use them to figure out how your company makes money and operates as a total business.

* Decide what to do, despite the clutter of day-to-day business and the complexity of the real world.

Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know takes the mystery out of business and shows the secrets of success used by business legends like Jack Welch of GE.Ram Charan learned about business from his family's shoe shop in India before attending Harvard Business School and going on to advise senior executives in companies large and small. His experiences taught him that universal laws apply "whether you sell fruit from a stand or are running a Fortune 500 company," and that the business acumen that comes from understanding these basics can be applied throughout any operation. What the CEO Wants You to Know is Charan's primer on this point, which he illustrates with explanations filtered through the eyes of street venders and other small shopkeepers. One, for example, involves a woman in Managua, Nicaragua, who sells clothing from a small cart and beats the oppressive interest rates on her loans and the puny profit margins on her goods with a skillfully selected inventory that is quickly and repeatedly turned over. Whether it's a corner merchant or a giant manufacturing concern, Charan notes, "the faster the velocity, the higher the return." Relating such thinking to cash generation, customer satisfaction, and other essentials, he describes the universal principles that help all companies make money. "What your CEO wants you to know is how these fundamentals of business work in your company," he writes before embarking on a very lucid explanation that can be quickly absorbed and put into practice. --Howard Rothman

List Price: $ 21.00

Price: $ 3.82

Business Essentials (8th Edition)

This best-selling book continues to present a brief “no-nonsense”approach to the fundamentals of business that spans the range of all functional areas–management, marketing, operations, accounting, information systems, finance, and legal studies.

 

Part I The Contemporary Business World: The U.S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business. Part II The Business of Managing: Business Management; Organizing the Business; Operations Management and Quality. Part III People in Organizations: Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations. Part IV Principles of Marketing: Marketing Processes and Consumer Behavior; Pricing, Distributing, and Promoting Products; Managing Information; Information Technology for Business; The Role of Accountants and Accounting Information. Part VI Financial Issues: Money and Banking; Managing Finances.

 

MARKET: An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

 

List Price: $ 91.00

Price: $ 53.85

The Snowball: Warren Buffett and the Business of Life

Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”

Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”

When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.

Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.


From the Hardcover edition.

List Price: $ 20.00

Price: $ 6.98

Business Statistics: Contemporary Decision Making

Help your students see the light.

With its myriad of techniques, concepts and formulas, business statistics can be overwhelming for many students. They can have trouble recognizing the importance of studying statistics, and making connections between concepts.

Ken Black's fifth edition of Business Statistics: For Contemporary Decision Making helps students see the big picture of the business statistics course by giving clearer paths to learn and choose the right techniques.

Here's how Ken Black helps students see the big picture:

• Video Tutorials-In these video clips, Ken Black provides students with extra learning assistance on key difficult topics. Available in WileyPLUS.
• Tree Taxonomy Diagram-Tree Taxonomy Diagram for Unit 3 further illustrates the connection between topics and helps students pick the correct technique to use to solve problems.
• New Organization-The Fifth Edition is reorganized into four units, which will help professor teach and students see the connection between topics.

WileyPLUS-WileyPLUS (not included with this edition) provides everything needed to create an environment where students can reach their full potential and experience the exhilaration of academic success. In addition to a complete online text, online homework, and instant feedback, WileyPLUS offers additional Practice Problems that give students the opportunity to apply their knowledge, and Decision Dilemma Interactive Cases that provide real-world decision-making scenarios.
Learn more at www.wiley.co,/college/wileyplus.

List Price: $ 129.28

Price: $ 129.28

The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment

In today's business environment, strategy has never been more important. Yet research shows that most companies fail to execute strategy successfully. Behind this abysmal track record lies an undeniable fact: many companies continue to use management processes - top-down, financially driven, and tactical - that were designed to run yesterday's organizations. Now, the creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In "The Strategy-Focused Organization", Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies - including Mobil, CIGNA, Nova Scotia Power, and AT&T Canada - Kaplan and Norton illustrate how Balanced Scorecard adopters have taken their groundbreaking tool to the next level. These organizations have used the scorecard to create an entirely new performance management framework that puts strategy at the center of key management processes and systems. Kaplan and Norton articulate the five key principles required for building Strategy-Focused Organizations: translate the strategy to operational terms, align the organization to the strategy, make strategy everyone's everyday job, make strategy a continual process, and mobilize change through strong, effective leadership.The authors provide a detailed account of how a range of organizations in the private, public, and nonprofit sectors have deployed these principles to achieve breakthrough, sustainable performance improvements. Presenting a practical, proven framework steeped in rich case study experience, "The Strategy-Focused Organization" helps solve a universal management problem - not just how to formulate strategy, but how to make it work. Building on one of the most revolutionary business ideas of our time, this important book shows how today's leaders can shape their own companies to meet the challenges and reap the rewards of a new competitive era. Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton is President of Balanced Scorecard Collaborative, Inc.In their previous book, The Balanced Scorecard, Robert Kaplan and David Norton unveiled an innovative "performance management system" that any company could use to focus and align their executive teams, business units, human resources, information technology, and financial resources on a unified overall strategy--much as businesses have traditionally employed financial management systems to track and guide their general fiscal direction. In The Strategy-Focused Organization, Kaplan and Norton explain how companies like Mobil, CIGNA, and Chemical Retail Bank have effectively used this approach for nearly a decade, and in the process present a step-by-step implementation outline that other organizations could use to attain similar results. Their book is divided into five sections that guide readers through development of a completely individualized plan that is created with "strategy maps" (graphical representations designed to clearly communicate desired outcomes and how they are to be achieved), then infused throughout the enterprise and made an integral part of its future. In several chapters devoted to the latter, for example, the authors show how their models have linked long-term strategy with day-to-day operational and budgetary management, and detail the "double loop" process for doing so, monitoring progress, and initiating corrective actions if necessary. --Howard Rothman

List Price: $ 39.95

Price: $ 11.87

How to Start a Home-Based Wedding Planning Business (Home-Based Business Series)

Planning weddings is a growing business area. The author is one of our top-selling home-based business authors and is herself a successful event and wedding planner.

List Price: $ 18.95

Price: $ 10.63

The Business of Sports Agents, 2nd Edition

The legendary Charles C. "Cash and Carry" Pyle, considered by most to be the first sports agent, negotiated a ,000-per-game contract for Red Grange to play professional football for the Chicago Bears in 1933. Today, salaries in the tens of millions of dollars are commonplace, and instead of theatrical promoters and impresarios, professionally trained businessmen and lawyers dominate the business. But whereas rules and penalties govern the playing field, there are far fewer restrictions on agents. Incidents of agents' manipulating athletes, ranging from investment scams to outright theft of a player's money, are far too frequent, and there is growing consensus for reform

In The Business of Sports Agents, Kenneth L. Shropshire and Timothy Davis, experts in the fields of sports business and law, examine the history of the sports agent business and the rules and laws developed to regulate the profession. They also consider recommendations for reform, including uniform laws that would apply to all agents, redefining amateurism in college sports, and stiffening requirements for licensing agents. This revised and expanded second edition brings the volume up-to-date on recent changes in the industry, including:

- the closing of one of the largest agencies
- high-profile personnel moves
- passage of the federal Sports Agent Responsibility and Trust Act
- the National Football League's aggressive and high-profile efforts to regulate agents

List Price: $ 29.95

Price: $ 27.80