The Investment Answer

What if there were a way to cut through all the financial mumbo-jumbo? Wouldn’t it be great if someone could really explain to us—in plain and simple English—the basics we must know about investing in order to insure our financial freedom?

At last, here’s good news.

Jargon-free and written for all investors—experienced, beginner, and everyone in between—THE INVESTMENT ANSWER distills the process into just five decisions—five straightforward choices that can lead to safe and sound ways to manage your money.

When Wall Street veteran Gordon Murray told his good friend and financial advisor, Dan Goldie, that he had only six months to live, Dan responded, “Do you want to write that book you’ve always wanted to do?” The result is this eminently valuable primer which can be read and understood in one sitting, and has advice that benefits you, not Wall Street and the rest of the traditional financial services industry.

THE INVESTMENT ANSWER asks readers to make five basic but key decisions to stack the investment odds in their favor. The advice is simple, easy-to-follow, and effective, and can lead to a more profitable portfolio for every investor. Specifically:

• Should I invest on my own or seek help from an investment professional?
• How should I allocate my investments among stocks, bonds, and cash?
• Which specific asset classes within these broad categories should I include in my portfolio?
• Should I take an actively managed approach to investing, or follow a passive alternative?
• When should I sell assets and when should I buy more?

In a world of fast-talking traders who believe that they can game the system and a market characterized by instability, this extraordinary and timely book offers guidance every investor should have.

List Price: $ 18.00

Price: $ 9.00

Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

Entrepreneur's Notebook propels you on a whirlwind tour of the start-up process. It is an invaluable reference for new and experienced entrepreneurs that includes chapters on a wide range of topics, from entrepreneurial team building to business plans to financing. This excellent book provides an incredible amount of practical information that will help you make smarter decisions and avoid costly mistakes. The author, Steven K. Gold, is an accomplished entrepreneur who has co-founded and led five early-stage ventures. As an investor and mentor, he also advises many entrepreneurs and young companies. He earned his B.S.E. in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, and his M.D. from Brown University Medical School.

List Price: $ 15.95

Price: $ 9.97

Start a Cupcake Business Today

"Start a Cupcake Business Today" equips you with the knowledge and skills you need to start and successfully grow a cupcake bakery anywhere! In addition to reviewing current trends and business basics, we cover every aspect of writing a business plan including: Researching your demographic; Marketing and promotion;Legal structure and licensing; Financial forecasting (sales, cash flow, budgets, etc.). We simplify and explain the processes of funding your business; Pricing for profit;start-up costs; Smart accounting for bakers. Because running a business isn't familiar to everyone, the writing is easy-to-follow and uses practical language with real-world case-studies in a bakery context. We know it helps to see real examples, so you will have access to both a business plan template and an actual business plan from a successful gourmet cupcake shop to guide you. Written with consultation from over 50 health, agricultural and municipal business departments you will be guided through the process of getting legal. We cut through the red-tape to alleviate the anxiety most people experience when dealing with health inspectors, tax collectors and licensing agencies. You will receive the latest guidance about the insurance you should have, your tax responsibilities, the most common equipment and construction requirements, how to work and negotiate with your future landlord, what needs to be in a lease, your responsibilities for food safety, and much more. You will learn the best locations for YOUR business; Space design and lighting to maximize efficiency and sales; How to be a strong presence in your community through traditional and web-based marketing. Understand how to get the TOP results from search engines and the best results from Facebook and Twitter. Bonus items including forms, checklists, contracts and more are also provided. Learn more at cupcake-business.com

List Price: $ 28.95

Price: $ 28.95

Harvard Business Review on Communicating Effectively (Harvard Business Review Paperback)

Customize your delivery for maximum persuasive power.

If you need the best practices and ideas for communicating effectively--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Pitch your brilliant idea successfully

- Connect with your audience

- Establish credibility

- Inspire others to realize your vision

- Adapt to your listeners' decision-making styles

- Frame goals around common interests

- Build consensus and win concessions

- Neutralize stressful conversations

List Price: $ 22.00

Price: $ 14.09

The Power of Business Process Improvement: 10 Simple Steps to Increase Effectiveness, Efficiency, and Adaptability

Every business process in every organization can be made better, more efficient, more flexible and more adaptable to changing needs. Business process improvement (BPI) can drive substantial bottom-line increases, ultimately accelerating the revenue cycle. "The Power of Business-Process Improvement" proves that even sweeping BPI initiatives don't have to be complex, time-consuming projects. This incredibly practical book cuts through lengthy, technical explanations with a 10-step method designed for busy professionals with real-world problems. Starting with simple tools to help the reader develop a process inventory, the book shows how to prioritize and map processes, apply improvement techniques, test new processes and rework them as necessary and implement the changes.

List Price: $ 32.95

Price: $ 21.69

Helping People Win at Work: A Business Philosophy Called ''Don't Mark My Paper, Help Me Get an A''

Ken Blanchard’s Leading at a Higher Level techniques are inspiring thousands of leaders to build high-performing organizations that make life better for everyone. Now, Blanchard and WD-40 Company leader Garry Ridge reveal how WD-40 has used Blanchard’s techniques of Partnering for Performance with every employee--achieving levels of engagement and commitment that have fortified the bottom line.

 

Ridge introduces WD-40 Company’s year-round performance review system, explaining its goals, features, and the cultural changes it requires. Next, he shares his leadership point of view: what he expects of people, what they can expect of him, and where his beliefs about leadership and motivation come from. Finally, Ken Blanchard explains why WD-40 Company’s Partnering for Performance system works so well--and how to leverage its high-value techniques in your organization.

 

Partnering to help virtually everyone succeed

Stop building failure into your mentoring of employees

 

Agreeing on what to evaluate and how to evaluate it

SMART goal setting: specific, motivational, attainable, relevant, and trackable

 

Coaching via Situational Leadership® II

Help people move through all four stages of mastery

 

Building a tribe, not just a team

Create a culture that shares knowledge and encourages nonstop learning

 

 

“I’m thrilled that the first book in our Leading at a Higher Level series is with Garry Ridge, president of WD-40 Company. For years I’ve been concerned about how people’s performance is evaluated. People are often forced into a normal distribution curve, or even worse, rank ordered. Not only does this not build trust, it also does not hold managers responsible for coaching people and helping them win. The manager’s responsibility is focused on sorting people out.

 

When I was a college professor, I always gave my students the final exam at the beginning of the course and spent the rest of the semester helping them answer the questions so that they could get an A. Life is all about getting As, not some stupid normal distribution curve. Garry Ridge got this, and wow! What a difference it has made in WD-40
Company’s performance.”

--Ken Blanchard

 

“When I first heard Ken talk about giving his final exam at the beginning of the course and then teaching students the answers so they could get an A, it blew me away. Why don’t we do that in business? So that’s exactly what I did at WD-40 Company when we set up our ‘Don’t Mark My Paper, Help Me Get an A’ performance management system. Has it made a difference? You’d better believe it. Ever since we began the system, our company’s annual sales have more than tripled, from 0 million to more than 9 million. And we’ve accomplished this feat while making the company a great place to work.”

--Garry Ridge

 

List Price: $ 22.99

Price: $ 12.98

Houghton Mifflin Strategic Business Letters and E-mail, Paperback, 374 pages (0618448330)

Discover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. 6 x 9. Global Product Type: Reference Books; Reference Book Type: Self-Help; Subjects: Business Letters; E-Mails; Age Recommendation: N/A.

List Price: $ 19.95

Price: $ 8.36

Harvard Business Review on Managing People (Harvard Business Review Paperback Series)

From managing diversity to exploring alternative workplaces to debunking myths about compensation, the topics covered in this collection address how to build organizations with judicious and effective systems for managing people. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: What Holds the Modern Company Together? by Rob Goffee and Gareth Jones; Pygmalion in Management by J. Sterling Livingston; Six Dangerous Myths About Pay by Jeffrey Pfeffer; Empowerment: The Emperor's New Clothes by Chris Argyris; How the Right Measures Help Teams Excel by Christopher Meyer; Making Differences Matter: A New Paradigm for Managing Diversity by David A. Thomas and Robin J. Ely; The Alternative Workplace: Changing Where and How People Work by Mahlon Apgar, IV; The Set-Up-to-Fail Syndrome by Jean-Francois Manzoni and Jean-Louis Barsoux; and The Necessary Art of Persuasion by Jay Conger.

List Price: $ 19.95

Price: $ 9.86

What Men Don't Tell Women About Business: Opening Up the Heavily Guarded Alpha Male Playbook

Discover the deep, dark secrets of the Alpha businessman

As a woman, you know you're every bit as effective and capable as a man is in the arena of business-but that doesn't mean there aren't things you need to know about men and business. In this invaluable guide for the modern businesswoman, former Alpha Male Christopher Flett reveals everything you need to know to understand, communicate, and compete with men in business.

To some extent, business is still a man's world; here's how to play the game by their rules-and win:
*

Know what the average Alpha Male is thinking
*

Learn 10 things you need to know about men in business
*

Force men to take you seriously
*

Stop self-sabotage with male colleagues
*

Get all the credit you deserve
*

Be more confident and effective
*

Learn to take charge and lead
*

Never make excuses for failures
*

Keep secrets-it's vital
*

Never bring personal issues to the office
*

Gain credibility and trust with Alphas
*

Never look for affirmation openly
*

Effectively deal with condescending or disrespectful men
*

Understand why being "nice" gets you nowhere

List Price: $ 22.95

Price: $ 10.90

God Owns My Business

They said it couldn't be done, but formally and legally, business owner Stanley Tam made God the owner of his business. To say that his business has met with success thanks to this decision would be a significant understatement - Stanley Tam's businesses are large and profitable, giving well over a million dollars annually.

But this is more than a book about a successful businessman. It is the chronicle of how an average man can, with God's guidance and a willing heart, succeed in any endeavor.

List Price: $ 12.99

Price: $ 7.72

Business Communication Essentials (4th Edition)

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job.  Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment.  Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.]
Building a Career with Your Communication Skills; Understanding Business Communication in Today’s Workplace; Mastering Interpersonal Communication; Planning & Writing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Understanding and Planning Reports and Proposals; Composing and Completing Reports and Proposals; Developing Oral and Online Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment
MARKET:  The business world changes constantly, and professionals must keep their skills up to date. New communications technologies are changing the way firms and customers do business, creating an interactive marketplace. Learn what Web 2.0 can do for you!

List Price: $ 131.67

Price: $ 39.57

Acting as a Business: Strategies for Success (Vintage)

An essential handbook for actors–a modern classic–in a newly updated edition.

Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O’Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It’s packed with practical information–on everything from what to say in a cover letter to where to stand when performing in agent’s office–including:

•How to craft a winning theatrical résumé
•The most effective ways to join the performer’s unions
•Tactics for getting an agent
•Strategies for finding work in the theater, on daytime television, and in independent films
•Navigating the different customs and cultures of New York and Los Angeles

O’Neil has updated Acting as a Business to keep up with the latest show-business trends, including how best to use the Internet, making this new edition no actor should be without.

List Price: $ 15.00

Price: $ 8.55

Intro to Business

A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.

List Price: $ 101.95

Price: $ 27.00

Excellence in Business (3rd Edition)

KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers.
KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter.  It starts with Orient, which outlines what is going to be covered in the chapter and then connects these topics with a “role-model” business professional.  Next is Explore, which looks at the skills that their “role-model” used in order to be successful.  Third is Confirm, which revisits what they have learned in the chapter.  And, finally, Apply allows students to use the skills they have learned in the chapter.
MARKET: For introductory level business students.

List Price: $ 145.00

Price: $ 33.99

The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure

It's one of the toughest economies in years, but don't fear-the doctor is in

Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance

• Redesign your organizational structure
• Reap the maximum returns on your investment
• Keep your business financially healthy

Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing.

While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.

List Price: $ 19.95

Price: $ 10.00

Home-Based Business For Dummies

Expert tips and advice on starting a home-based business

Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process.

You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.

• Complete coverage of legal and financial aspects of a home-based business
• Effective advertising and promotional strategies that won't break the bank
• Tips and information you need to make your business profitable
• Advice on outfitting and running a home office

Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, Home-Based Business For Dummies, 3rd Edition shows you how to avoid scams and truly start working from home for profit.

List Price: $ 19.99

Price: $ 7.67

Up Your Business!: 7 Steps to Fix, Build, or Stretch Your Organization

Praise for the first edition of Up Your Business!



"Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk--and in the mind--of anyone demanding top-level performance from themselves and others."
--James Strock, author, Reagan on Leadership and Theodore Roosevelt on Leadership

"Up Your Business! is a powerful blueprint for companies looking to take their business to the next level. It is one of the most powerful books on business and leadership I have ever read and will be a major component of Saga Communications' leadership training."
--Warren Lada, Senior Vice President, Saga Communications, Inc.

"Once again, Dave Anderson puts it all together in a way that almost makes you think he's been looking over your shoulder all these years. Chapter two alone, 'Abolish Corporate Welfare: Create a Culture of Merit,' is worth the time it takes to read the entire book."
--Mike Roscoe, founder and President, Horizon Communications

"Finally . . . a business book that gets to the heart of what matters and creates usable templates that could help any business thrive."
--Roxanne Emmerich, author, Thank God It's Monday!

List Price: $ 24.95

Price: $ 13.50

Musician's Business & Legal Guide (4th Edition)

Definitive in scope and written specifically for musicians and songwriters by top professionals currently working in the industry, this book demystifies the music business and the indecipherable body of law which shapes it, and provides substantive information on actual practices--with clause-by-clause commentaries on all major contracts in the industry. Requires no background in law or business and is written in plain English, not "legalese. Includes relevant forms. Follows the typical development of a musician's career--Getting Started, Music as a Business; Protecting Your Compositions; Music Publishing; Performing and Marketing; Managers and Agents; and Recording. Features up-to-date internet-related coverage (including full chapters on Digital Distribution of Music Over the Internet: Legal Issues; International Copyright Issues; and Artist Rights). An appendix includes names; URL and mailing addresses of major industry associations and organizations; a list of the important industry publications. For musicians.

List Price: $ 49.60

Price: $ 28.50

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.

Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.

Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

List Price: $ 15.00

Price: $ 6.99

Sports Marketing: Competitive Business Strategies for Sports

B> Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introduce the overall situation facing sports managers as they attempt to make decisions regarding the correct direction to take their organization ... then walks readers step by step through the many different aspects that are part and parcel of a successful sports marketing plan, such as seeing and seizing an opportunity, understanding markets, the structure of the sport industry, sport publics, sport markets and sport products, the adult sport participant, conducting market research, sponsorship within the corporate marketing framework, designing sport packages, putting the sport sponsorship plan together, pricing sponsorship packages, sponsorship publicity, hospitality programs, analyzing competitive forces, image control, market share strategy, and writing a strategic plan. The guide also includes examples taken directly from the sports business world and highlights the vast scope of job opportunities available in the primary and secondary sport infrastructure. Ideal for both beginning and seasoned sports marketing professionals.

List Price: $ 147.40

Price: $ 38.42

Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing,


From the Hardcover edition.

List Price: $ 17.00

Price: $ 9.71

HBR's 10 Must Reads on Managing Yourself

The path to your professional success starts with a critical look in the mirror.

If you read nothing else on managing yourself, read these 10 articles. We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.

HBR's 10 Must Reads on Managing Yourself will inspire you to:

- Stay engaged throughout your 50+-year work life
- Tap into your deepest values
- Solicit candid feedback
- Replenish physical and mental energy
- Balance work, home, community, and self
- Spread positive energy throughout your organization
- Rebound from tough times
- Decrease distractibility and frenzy
- Delegate and develop employees' initiative

List Price: $ 24.95

Price: $ 13.40

Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

List Price: $ 17.99

Price: $ 7.83

The Business Coach (Instant Success) (Instant Success Series)

Put yourself in the hands of the Business Coach-and run your business like a champion!

Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn:

• The story of business basics for beginning and experienced business owners
• How to pinpoint problem areas, develop winning strategies, and measure your progress
• The secrets to true financial freedom by building a successful company that runs itself

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

List Price: $ 17.95

Price: $ 6.75

Legal Guide for Starting & Running a Small Business

Start and run your business with this all-in-one book.

Small business owners are regularly confronted by a bewildering array of legal questions and problems. Ignoring them can lead to disaster -- but with lawyers typically charging 0-0 an hour, calling one to answer routine legal questions can be a fast track to the poorhouse.

Fortunately, you have a better alternative. Legal Guide for Starting & Running a Small Business clearly explains the practical and legal information you need to:

raise start-up money

choose between a sole proprietorship, partnership or LLC

get licenses and permits

buy or sell a business or franchise

negotiate a favorable lease

insure your business

hire independent contractors safely

understand small business tax rules

pick and protect a good name

resolve legal disputes

adopt the best customer policies

enter into strong contracts

cope with financial problems

The 12th edition is revised to provide the latest regulations, tax numbers and business realities in a changing economy. It also provides a start-up checklist, an expanded discussion about choosing a business structure, updates to bankruptcy law -- and much more.

List Price: $ 39.99

Price: $ 26.39