The Business of Sports: Cases and Text on Strategy and Management


This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.





List Price: $ 155.95

Price: $ 83.99

Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value


During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing goods to and sourcing familiar products from the world's four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through that experience, crucial lessons have been learned. Innovators are now succeeding--thanks to a more sophisticated and nuanced approach based on "creating a fortune with the BoP."
 
In this book, co-editors Ted London, Stuart L. Hart, and other leading BoP thought and practice leaders show how to apply these second-generation BoP innovations, techniques, and business models. You'll learn how to build successful business ventures, create sustainable business ecosystems, design new technologies with the BoP in mind, and even transform entire sectors through collaborative entrepreneurship. Key lessons to be learned include
 
Roadmaps for Success
* A roadmap for venture development
* Patient capital and innovation for the BoP
 
Strategic Opportunities
* The "Green Leap" and the BoP
* Turning BoP needs into markets
 
Effective Implementation
* Understanding the BoP at the micro level
* Reframing design for the BoP
* Scaling up BoP ventures





List Price: $ 34.99

Price: $ 15.50

Growing a Business


Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken -- entrepreneur and best-selling author -- wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.






List Price: $ 15.00

Price: $ 4.72

Busting Loose From the Business Game: Mind-Blowing Strategies for Recreating Yourself, Your Team, Your Business, and Everything in Between


The Business Game—here’s how you can win!

Are you a business owner, manager, or employee who struggles with:

  • Taxes, cash flow, sales, and profits
  • Marketing and advertising effectiveness
  • Hiring, motivating, and managing talent
  • The economy, stock market, and competitors
  • Bosses, boards, stockholders and partners
  • Never-ending to-do lists and sacrificing your quality of life to succeed?

If you answered "yes" to any of these, you’ve been playing The Business Game and suffering the consequences. Even if you’re rolling in profits right now, there are hidden costs you’re paying to earn that money—money that’s always at risk.

You learned "the rules" and you’ve been faithful to them, thinking you can win. But you can’t really win The Business Game, because it’s designed to be unwinnable—that is, as long as you play by the rules you were taught. The only way to truly win is to bust loose from the "old" game and start playing a new game with a new set of rules.

This book helps you discover who you really are, what you’re really capable of, and how you can tap new sources of power, wisdom, and abundance to radically transform your experience of business. When you bust loose from the old game, you’ll suddenly be playing a new game:

  • For the sheer pleasure of playing, with no worries about sales, marketing, profits, cash flow, taxes, other people, or personal income
  • Entirely unaffected by the economy, stock market, competitors, or technological innovation
  • Having more fun with less effort than you’ve ever experienced
  • Doing only what you love to do—all day, every day
  • Watching as amazing results come your way, without having to "make it happen"

It may sound unbelievable, but it’s entirely possible. You can do it—if you open your mind and embrace the strategies in this book. Busting Loose from The Business Game leads you into a New Business Game filled with results and satisfaction beyond anything you’ve ever imagined possible. Read on… and bust loose!Product Description

Are you a business owner, manager, or employee who struggles with:

  • Taxes, cash flow, sales, and profits
  • Marketing and advertising effectiveness
  • Hiring, motivating, and managing talent
  • The economy, stock market, and competitors
  • Bosses, boards, stockholders and partners
  • Never-ending to-do lists and sacrificing your quality of life to succeed?

If you answered "yes" to any of these, you’ve been playing The Business Game and suffering the consequences. Even if you’re rolling in profits right now, there are hidden costs you’re paying to earn that money—money that’s always at risk.

You learned "the rules" and you’ve been faithful to them, thinking you can win. But you can’t really win The Business Game, because it’s designed to be unwinnable—that is, as long as you play by the rules you were taught. The only way to truly win is to bust loose from the "old" game and start playing a new game with a new set of rules.

This book helps you discover who you really are, what you’re really capable of, and how you can tap new sources of power, wisdom, and abundance to radically transform your experience of business. When you bust loose from the old game, you’ll suddenly be playing a new game:

  • For the sheer pleasure of playing, with no worries about sales, marketing, profits, cash flow, taxes, other people, or personal income
  • Entirely unaffected by the economy, stock market, competitors, or technological innovation
  • Having more fun with less effort than you’ve ever experienced
  • Doing only what you love to do—all day, every day
  • Watching as amazing results come your way, without having to "make it happen"

It may sound unbelievable, but it’s entirely possible. You can do it—if you open your mind and embrace the strategies in this book. Busting Loose from The Business Game leads you into a New Business Game filled with results and satisfaction beyond anything you’ve ever imagined possible. Read on… and bust loose!

Top Six Myths About Being Successful in Business
Amazon-exclusive content from author Robert Scheinfeld

Myth 1: You must work hard and long to succeed.
This myth is created and enhanced by things we’re taught directly and indirectly as we grow up. The flames of it are then fanned strongly by bosses, fellow employees, partners, stockholders, and customers obsessed with results being produced -- no matter the cost. In business, there's always too much to do and not enough time to do it, so most businesspeople get trapped on the "hamster wheel," of working long and hard -- usually thinking it'll be temporary, but it never is. While many believe it's necessary and there would be consequences if it isn't done, it's a myth that hard work and long hours are required in order to succeed in business. There is an alternative.

Myth 2: You must be willing to do a lot of things you don't like to succeed.
For most business people, especially small-business entrepreneurs, another "that's just the way it is" myth is that you must be willing to wear multiple "hats" and do things you dislike in order to succeed. There are so many moving parts in a business, so many tasks that must get done in order for the business to succeed, and there never seems to be enough people or resources to get it all done. In an environment and under conditions like that, it seems to employees and business owners that they can't afford the luxury of thinking about whether they enjoy what they're doing or not, or that it even matters if they do or don't. The job must get done! But the job can get done, generally even better, if everyone loves what they're doing, and that dynamic can be put into place -- for you and all your team members.

Myth 3: You're at the mercy of forces beyond your control that can block or limit your success.
In the world of business, we're taught, directly and indirectly, that forces beyond our control can shape and determine our success and the kinds of results we produce -- forces like the economy; the stock market; other people (employees, partners, customers, stockholders, etc.); competitors; emerging technologies; the tax service, etc. It seems perfectly reasonable to believe that forces outside of you can limit, block or restrict you, but once again, the truth is that it's just another myth. It is possible to create, grow and maintain a successful business while being completely unaffected by the outside forces we all seem so vulnerable to.

Myth 4: You must constantly focus on and optimize "The 5 Power Centers of Business" to succeed.
There are 5 primary "Power Centers" in business -- Sales, Marketing, Management, Leadership and Finance -- with each Center having numerous subsets. The "how to succeed in business" party line says you must constantly focus on the 5 Power Centers, continually find ways to optimize them, go out there and do something to "make it happen" within each of the five Power Centers, or you'll fail. In a rapidly changing world where none of the Power Centers stay optimized for long, that focus and goal becomes a source of constant stress and frustration. Once again, there is an alternative way to play "The Business Game" that enables you to produce extraordinary results while simultaneously draining all the stress and frustration out of your interactions with the 5 Power Centers.

Myth 5: Your supply of money is limited and therefore, income and expenses must be managed carefully -- or else!
Like Myth #3, this one is a biggie and one that's very tough for most business people to accept (until they experience the alternative themselves). In business, you're taught you have a limited supply of money available to you. You're taught that when you spend money (expenses), you have less money available to you, you'll run out and fail if you don't manage your limits (the numbers) very carefully. Makes sense, right? Seems perfectly reasonable and like an accurate description of what happens in business, right? Wrong. This myth is one of the most insidious and damaging myths in the entire world of business. It is possible to create, grow and maintain a successful business while having a radically different relationship to "the numbers" -- and without the financial limits, restrictions, ups and downs common to so many business scenarios.

Myth 6: You must have goals, plans and targets to succeed.
"If you don't have goals, targets and plans, how can you get where you want to go?" That's the popular battle cry in the world of business. Once again, it makes sense and appears perfectly reasonable, except it's just another myth. First, all day long, every day, business people set goals, create targets, and write plans, and fail to achieve most of them. There are two main reasons for that:

  1. We live in a rapidly changing world that can quickly obsolete even the best laid plans.
  2. In alignment with Myth #3 above, there are so many forces beyond our control that we can't efficiently anticipate or plan for in advance. More important than that, however, there is another way to play The Business Game where you have no goals, targets, or plans and yet you still succeed and produce extraordinary results-- often beyond your wildest dreams.
Popping The Myths...
As you can see, at the core of each of the 6 Myths I just mentioned, is what I call "power outside dynamics." To succeed in business, we learn to look outside ourselves and do our best to manage, control, and manipulate the people and forces "out there" that can have so much impact on us. But that's a battle that never ends, a battle we never win, for the two reasons I shared in Myth #6 above. Fighting that battle and trying to win it will always be a source of stress, frustration and ultimately, failure (of one kind or another).

The solution isn't to find a way to build a better team, have a better product or service, or enhance your sales, marketing, management, leadership or finance strategies and techniques. The real solution is to do a complete one-eighty, shift your focus away from what's outside of you, and put your focus onto what's inside of you -- in a very unique way.

As tough as it may be for you to accept at this point, it's possible to move into a new "inner place" -- an expanded state of "Consciousness" if you will -- from which you can play what I call "The New Business Game," a radically different way of experiencing the world of business.

When you play The New Business Game, outside forces no longer have any limiting impact on you. In fact, they all align to support you in doing what you love and producing extraordinary results -- with plenty of free time and the lifestyle of your choosing. When you play The New Business Game, the optimization of The 5 Power Centers -- and your supply of money -- take care of themselves, without you needing to manage, struggle with, or worry about it.

Does this sound like the ramblings of a crazy man? Like nonsense, pie in the sky dreaming, or "woo-woo"? Maybe it sounds like that to you. Maybe it doesn't. But it's true no matter how you perceive it right now. Most importantly, I can show you how to prove it to yourself -- every last word, idea and concept I've shared with you here.

For more tips, and to discover how to actually move into that inner place, actually move into that expanded state of Consciousness, and to start playing The New Business Game, read my book, Busting Loose From The Business Game.

"...this book will open your eyes to many new possibilities. It will stretch and challenge you in powerful ways and open new doors of opportunity for you."
--John Assaraf, New York Times bestselling author of The Answer






List Price: $ 24.95

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Bankable Business Plans: Second Edition


The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.





List Price: $ 24.95

Price: $ 14.59

Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your New Business (Harvard Business Essentials)


The New Manager's Guide and Mentor. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience and will prove especially valuable for the new manager. To assure quality and accuracy, a specialized content adviser from a world-class business school closely reviews each volume. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.





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Price: $ 10.66

Branding Basics for Small Business


In Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the "big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy. Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn't about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. This book reveals a ten-step process to create a strong Brand Strategy so you can craft messages to connect with the right customers, make smart marketing decisions and save money, inspire customer loyalty, share a clear vision with partners and employees, and break away from the pack and grow your business.





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Price: $ 12.55

Business Mathematics (12th Edition) (MyMathLab Series)


BUSINESS MATHEMATICS, 12/e teaches business math with a strong focus on current issues, real companies, and realistic business scenarios. It covers the full spectrum of basic business math, placing every concept in context with relevant examples. Each chapter begins with an actual company case study that is carried through with examples and exercises. Two realistic cases conclude each chapter, helping students integrate key concepts with real business math challenges. Data and graphs are incorporated throughout. New coverage in this edition includes: the global financial crisis and globalization; personal and government debt; personal savings; and inventory tracking. More examples are provided, and this edition has been edited for greater clarity and simplicity.





List Price: $ 169.55

Price: $ 100.00

Great Business Teams: Cracking the Code for Standout Performance


Understand and decode the inner workings of great business teams with the more than 30 in-depth examples in Great Business Teams: Cracking the Code for Standout Performance. Author Howard Guttman examines and dissects teams at top-management, business-unit, and functional levels and isolates five key factors that drive team performance to offer you insight into the ways these teams achieve success. Using this book, go directly to the marketplace to scrutinize teams in a variety of industries, evaluating the challenges they face and the methods they choose to manage these challenges.





List Price: $ 27.95

Price: $ 12.44

Japanese Business Culture and Practices: A Guide to Twenty-First Century Japanese Business


Japanese Business Culture and Practices: A Guide to Twenty-first Century Japanese Business presents valuable insight on the proper ways to conduct business in Japan. It focuses on the principles of Japanese culture that influence business-related behavior, including the ways Japanese executives develop loyalty among workers.

Drawing on their practical real-life experiences, authors Jon P. Alston and Isao Takei describe not only how Japanese work, entertain, make decisions, and use language in unique ways, but they also offer practical advice on how to work for and with Japanese. The combination of cultural facts and extensive descriptions of behavior provide an easy-to-understand guide to conducting business in contemporary Japan. Because the Japanese are loyal to those they trust and respect, foreigners will gain respect and facilitate success by knowing and adhering to the minutiae of Japanese social etiquette and business protocols.

From advice on how to avoid cultural misunderstandings to the proper techniques for negotiations, Japanese Business Culture and Practices is your guide to forming productive work relationships the “Japanese way.”





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The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business


Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?

In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.

Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.





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Price: $ 9.00

Strategic Management & Business Policy: Achieving Sustainability (12th Edition)


A class-tested approach to Strategy with new focus on environmental sustainability.
Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management
This text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability.





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Delivering Happiness: A Path to Profits, Passion, and Purpose


In his first book, Tony Hsieh - the hip, iconoclastic, and widely-admired CEO of Zappos, the online shoe retailer - - explains how he created a corporate culture with a commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. He details many of the unique practices at Zappos, such as their philosophy of allocating marketing money into the customer experience, the importance of Zappos's Core Values ("Deliver WOW through Service"), and the reason why Zappos's number one priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own. Finally, Delivering Happiness explains how Zappos employees actually apply the Core Values to improving their lives outside of work, proving that creating happiness and record results go hand-in-hand.

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees 00 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for 5 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over .2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. (edited by author)

Amazon Exclusive Author Q&A with Tony Hsieh, Author of Delivering Happiness

1. In the book you say, "I've been an entrepreneur for most of my life." Do you think people are born entrepreneurs or do they become them?

I think usually by the time you're 12 years old, you either have the entrepreneurial spirit or you don't. I would describe the entrepeneurial spirit as a combination of creativity and optimisim.

2. Could you name one particular experience that inspired you to create a company devoted to customer happiness?

For me, it's really been driven by daily examples of bad customer service in my everyday personal life.

3. Was the worm farm really the invaluable catalyst for forming your business and life philosophy?

My parents tell me that as a kid I was always trying to come up with different business ideas. The idea of starting a worm farm is my earliest memory of a business idea.

4. You say that you have always been an avid book reader. What are your favorite books? Which non-business book helped you grow professionally?

Business books: Good to Great, Peak, Tribal Leadership Made to Stick

Non-business books: The Happiness Hypothesis Comedy Writing Secrets The Game

5. What is the ratio between rebelling against conventional wisdom and sticking to the good old truths in building a successful business?

1:10

6. You describe your way to happiness starting with profits, then going through passion and finally getting to purpose. Is that the only path to business happiness?

No, that was just the path that I happened to take. Part of the purpose of the book is to help other entrepreneurs and business owners shortcut the process and encourage them to go straight to combining profits, passion, and purpose.

7. You seem to have taken risks with business ideas a lot while growing up. How do you recognize a risk that you shouldn't take?

I think it just comes down to really breaking down what the worst case scenario actually is. For most of us, we're lucky to live in a time and in a society where we aren't actually ever in danger of dying from starvation or lack of shelter. Most of us have friends whose couches we can crash on in the worst case scenario, so any "risk" we take in starting a company isn't actually that big a risk.







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Business Communication: Building Critical Skills


Overview: Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.





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Price: $ 99.99

Business, Second Edition: The Ultimate Resource (Business : the Ultimate Resource)


The "Business Bible" that captured the imaginations and fueled the ambitions of readers from the boardroom to the mailroom has now been completely revised and updated to reflect the state of the business world today. This one-ofa- kind reference guide offers readers a portable M.B.A. between two covers without the expense of tuition, the trouble of entrance exams, or the struggle of making it to classes on time. As business is arguably the most potent force in society today--CEOs wield more power and influence than political leaders, trade of goods and services spreads cultural values around the globe, even the rules of commerce increasingly govern the administration of our educational, nonprofit, and social institutions--it is more important than ever that professionals from all walks of life understand its language and its theories. Business: The Ultimate Resource captures the state of the art in business today, and the extensive revisions and additions make this second editionthe undisputed reference for anyone in the field. The additional material includes 30 new articles from authors such as Michael E. Gerber, Howard Rheingold, and Francis Fukuyama; the Management Library is 40 percent new with 39 articles, including "The Tipping Point" and "Barbarians at the Gate." Moreover, everything else--from the Actionlists to the Dictionary-is fully updated to reflect the latest in business knowledge. Business is the gold standard of insight and information for executives and managers, entrepreneurs, administrators, educators, and students alike.





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Analytics at Work: Smarter Decisions, Better Results


Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations?one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level

· Understand and support what analytical leaders do

Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.





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Price: $ 13.50

1001 Letters For All Occasions: The Best Models for Every Business and Personal Need


Featuring hundreds of examples, this book shows the reader how to choose the most appropriate letter and tone to adopt, when writing to any individual or organisation. The types of letter covered include congratulations, thanks, apology, business proposal, sympathy, complaints, cover letters and much more.





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Price: $ 9.21

Successful QuickBooks Consulting: The Comprehensive Guide to Starting and Growing a QuickBooks Consulting Business ---Ideal for Bookkeeping or Bookkeepers, Accounting or Accountants, or Consultants


This book will help you start earning money in your OWN business with the wealth of information it provides. It includes

* Steps to start your own business (and estimated start up costs)
* How to define your services and set billing rates (includes average billing rates)
* How to improve your knowledge and experience
* How to obtain new clients and effective marketing ideas
* Details about websites, client engagements, market opportunities, growing the business, and MUCH more.

The book includes results of a national survey of QuickBooks ProAdvisors about their annual income, use of engagement letters, over 300 comments and advice on things they wish they had known sooner or done differently, their KEYS to SUCCESS and more!

Bookkeepers, accountants, tax preparers, and consultants will all find beneficial information in the book. With your own business, you can decide what hours you want to work, services to provide, and work from home if you choose! This book will help you SUCCEED!"






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Doing Business by the Good Book: Fifty-Two Lessons on Success Sraight from the Bible


An indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down. Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.





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Price: $ 3.20

The Ten Commandments for Business Failure


Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I’ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”





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Price: $ 0.89

Import/Export: How to Take Your Business Across Borders


Fully revised and updated-the go-to guide from an expert on international trade

Doing business across national borders is more profitable than ever. In the exhaustively revised fourth edition, Import/Export provides step-by-step guidance to show you how to take part in the booming world economy.






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Price: $ 12.82

Understanding Business Strategy Concepts Plus


Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.





List Price: $ 225.95

Price: $ 225.95

Managing Health Care Business Strategy


This is the definitive textbook on strategic planning and management in healthcare organizations for those pursuing a career in health care in undergraduate, business, and medical schools, as well as ancillary health professions such as nursing or physician assistant. Established health care professionals, including doctors who are completing programs in business administration, will also find this text to be extremely valuable in preparation for greater involvement in the management of healthcare delivery. The book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It does this by noting the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies. It includes not only a description of the basic multi-step process of creating and then managing a strategic plan, but also a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).





List Price: $ 85.95

Price: $ 44.99

Competing on Analytics: The New Science of Winning


You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.





List Price: $ 29.95

Price: $ 13.96