Marketing is vital to ensure the success of your small business. This practical book, endorsed by John Tu, President of Kingston Technology and one of Forbes 400 richest people in America, is designed to accelerate your small business marketing learning curve and review key revenue-generating marketing strategies. This book will help you: • Endure good and bad economic times • Define what marketing really means • Manage your marketing mix • Create, design, or revise your website • Better understand and apply social media • Find your best customers • Tell your marketing story • Capitalize on green marketing trends • Better manage your products and services • Save time and make money If you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Fourteen informative chapters by a marketing consultant and professor cover topics such as the definition of marketing, social media, and eco-friendly marketing and more.
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