Protect the marks that mean everything to your business.
Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect:
business names
product names
product packaging
logos
slogansv domain names
anything that identifies your company, product or service!
With Trademark , you get the most up-to-date information you need to defend your creations. Learn how to:
choose marks that competitors can't copy
search for other marks that might conflict with yours
register a name or other mark
protect and maintain your marks' legal strength
understand and resolve disputes outside the courtroom
Thoroughly updated, the 9th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.
Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect:
With Trademark , you get the most up-to-date information you need to defend your creations. Learn how to:
Thoroughly updated, the 9th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.
List Price: $ 39.99
Price: $ 19.08